Commonly Used Marketing Terms
Where there is marketing, there will be buzzwords. Here are some of the top marketing buzzwords that will help you to understand the strategic importance of Internet marketing for you or your business.
Click Through: Click through is a term related to email or internet marketing and represents the number of clicks on an ad on a particular webpage like Google search page and also relates to pay-per-click advertising.
Customer acquisition cost: This is the cost of convincing a consumer to buy your services or products. The cost gets translated into marketing activities, research, and advertising.
Churn rate: Churn rate is used to measure employee or customer attrition. Even the smallest reason for dissatisfaction can lead to losing a loyal customer.
Cost per lead: Cost per lead is a type of cost-per-action. In this a visitor is able to provide relevant information on the advertiser's site, which can be used to denote a sales lead.
Customer life cycle: A customer life cycle is a term that is used to describe an entire process that includes the customers journey through purchasing and using of a particular product and also remaining loyal to the product, service or company.
Lead generation: This is a process of obtaining information regarding a prospective buyer or customer to widen the business, create markets and generate revenue.
RFM: RFM stands for recency, frequency, and monetary analysis, where the best customers for the business are determined through his purchases (recency); how often (frequency), and his spend (monetary).
Impression: is a method of selling advertisement and the cost is calculated as cost per thousand impressions (CPM).
Opt-in email: is a type of email advertisement, which is mailed to customers or visitors who have opted to receive special ad banners or emailers in their email as a part of marketing or promotion.
Interstitial: It refers to a page, which is inserted somewhere in between the content structure in a Web site as advertising or promotion.