Descriptive Domain Names are a way of Creating online presence

Online advertising has a vertical growth chart in terms of ways of advertising, benefits and success achieved but when we talk about descriptive domain names as a part of online advertising, how successful has it really been? Many people still look back and wish they had the opportunity to buy all the premium domain names a decade back although it is very much possible now. Descriptive domain names are a way of creating online presence.

 

There are websites like clickalike.com, who have created a niche for themselves by having a strong portfolio of descriptive look-alike domains. What they have really done is used words that spell quite similar. For example www.wordsearch.com can be represented as www.wordssearch.com. Finding a premium domain has become more and more difficult. You open a business and want a domain name but you end up finding your competitor or another business house in some other part of the world having the same domain name. So it’s gone even before you could get your hands on it.

 

From some recent developments, it can be seen that some of the generic or descriptive domain names comes with a price tag. For example diamond.com is available for $7,500,000, which makes it near impossible to buy especially for small businesses. So as an internet business owner what is the best thing you can do? After all online marketing is not just driven by descriptive domain names; there is pay per click, SEO, adwords, banners, back linking etc.

 

That said Pay Per Click Management firms use descriptive or as they are otherwise known as generic domain names as they help to increase click through rates. Also SEO firms use them to help get sites listed under the same keyphrase as the domain name.

 

Jason brook, President of Domain Name Venture Capital clearly states that click through traffic appears analogous to direct navigation. According to him whether a visitor clicks on a link or types the website name on a browser, either ways the direct path to what they might be looking for is a generic domain name.