Outsell Releases Its Second Annual Report on Advertisement

The second annual report released by Outsell, Inc. out of Burlingame, CA in the United States has shed some light on ad spending and other aspects of advertisement. The information contained within this report should not be taken lightly by business owners, as a successful advertising campaign is essential to building a business.

 

One of the major findings of the report was the fact that print advertisement will actually lose shares, despite the fact that it is still currently the largest form of advertisement. Shares for television, radio, and movie ads are also expected to decline by about 3.5%. At the same time, online shares are projected to grow by 20%.

 

For advertisers making money through pay per click marketing, shares will actually fall by 1%. Online sponsorships, however, will grow by 12% and cost-per-action ads will also grow by 8%.

 

The survey found that click fraud is still a major concern for advertisers. As a result, about 49% of them intend to reduce the amount of money they spend on ppc advertising and pay per click management. This is up from last years survey, at which time 36% of advertisers intended to reduce their pay per click budget.

 

Although many advertisers planned on reducing their pay per click budgets, they still rated online advertising as very effective method for branding. This is in contrast to the previous school of thought, which was that online advertising was only good for generating leads but not for branding.

 

Reports such as this one are not the end all, tell all about the future of advertising. At the same time, they are helpful when it comes to determining trends and deciding the direction that is right for you and your company when it comes to advertising.