Is Google trespassing on broadcasters?

Is Google really trespassing on broadcasters was a question that resounded on the morning of April 16th, 2007. By evening, Google sent a statement to the press reassuring broadcasters was not going to encroach into their territory. This comes in the wake of their signing of two major deals in the advertising industry. Eric Schmidt the Chief executive of Google believes that Google is a phenomenon, but it will definitely not replace television or radio. Although he does maintain that Google’s advertising business can play a role in the worldwide success of television and radio. This has come at a time when Google joined hands with US broadcaster Clear Channel radio in a multi-year advertising sales agreement.

In the recent years, Google has transformed online advertising with is pay per click ad search system on the web. In the last couple of years, Google has completely ruled the online advertising market with its enhancing online advertising tools. According to Google, they believe in offering a technology ahead of the times and hence are working towards offering better tools that are simply ahead of the previous generation of technology. According to Schmidt, Google’s way of approach will not hamper television or the radio advertising nor will it take away the ad revenue from broadcasters. Television and online media are two different and vast fields that have their own client categories that cannot be mixed together.

In a surprising move, Microsoft allegedly remarked that Google’s buying of DoubleClick is anti-competitive and Google’s answer is that Microsoft feels that way because they are competitors. But Microsoft believes that the move made by Google will provide them with an access to a repository of information on consumer behavior over the Internet.