Understanding Mobile Google Ads

In April 2006, Google launched a mobile ad program in Japan to see how mobile device owners and users would react to on screen text advertising while accessing the Internet from their personal cellphones, PDAs, etc. The program was extremely successful and is now used throughout the world.

The Basics of Mobile Google Ads

Google's Mobile Ads are actually quite simple. Companies purchase the ad space from Google. When a person uses his or her mobile device to access the Internet, small text-based advertisements are brought up in a discrete area of the screen. If the person is interested in the ad, he or she can then highlight the words using the arrows on the mobile device and hit enter/send to receive additional information.

 

Google's Mobile Ads contain two or three lines of text. The first line has to be between twelve and eighteen characters and it usually lists the business name. The second line is the same length and includes a quick description of the business. The third line can be no more than twenty characters and provides the business's URL (website address). Users can click on the ad to call or view a web page for more information.

The Costs of Mobile Google Ads

The cost for a company to create a Google Mobile ad varies. First, Google requires businesses to enroll in their AdWords program. Those who are already enrolled in the AdWords program will have to wait, however, because this program is currently only available to new businesses.

 

Once the application has been accepted, users can create their mobile ad. Limiting the link to twenty characters can be problematic, however, for those who have long website names. In addition, all links must contain the .net/.com/.biz/.org extension, which automatically deducts four characters from the link's entire length. For this reason, many businesses prefer to link directly to the office phone number.

 

Fees for Google Mobile Ads are based on the top amount the business is willing to pay to Google AdWords each time someone clicks on the ad. For example, if you bid five cents per ad and 1,000 people click on your ad in one month's time, you will owe $50 for that month. The higher your bid, the better placement your ad will receive. If you opt to pay a penny per click, and your competition bids ten cents per click, they will receive far better placement, which means they will receive more traffic.

 

Keep in mind that Google does have set limits for the Pay-Per-Click fees. The smallest bid that can be made is one penny per click and the highest is $100 per click.

Meeting Google Requirements

Before a business's ad is posted, Google must review it to ensure it meets their requirements. Once it has passed this review, the ad is posted and begins running immediately. From here, businesses can check to see how many clicks the ad is getting in a daily report. The report can be emailed to the advertising business to make things easy.

 

Google's Mobile Ads have already proven to be extremely successful in Japan and the United States. With a push of a button, interested customers are being linked to companies offering needed services. It truly is a win-win situation for all.