PPC Ad Listings on Yell.com

UK specific search engine, the phenomenally popular yell.com has started offering PPC or pay per click ads on its site, which also sports a spanking new design. The latest biggie to bow before the growing popularity of PPC, yell.com will now allow its advertisers to display PPC ads along with their new-improved banner ads. Yell partnered with Mirago to create its PPC ad offerings and listings, which has met with great success.

Yell’s PPC Ad Displays

Yell.com displays its PPC ads along the same lines as Google does –

on its search results page
above the regular listings
when the search is for a broad or a general, non-specific area or region
for local results when users search for products, companies, or services in a specific town.

PPC Advertisers on Yell

Yell has already roped in some impressive names for its PPC ads like –

Interflora
AmEx motor insurance
Swiftcover motor insurance as well as
Hiscox home insurance.

Actually these new PPC ads are open to any type of company, and not just the better known brands. Such companies can offer its services or products across the UK and display their PPC ads on Yell along with the larger companies.

Such advertisers can specify their –

budgets
duration along with
a ‘daily intensity’

Yell.com also offers ad agencies a 15% commission for all ads they place on this site.

Yell’s Marketing Strategy

Ian Bowen-Morris is Yell’s Marketing Head who encapsulates Yell’s strategy by saying, and correctly so, "In today's marketplace businesses need demonstrable return on investment for their communications campaigns." Bowen-Morris adds, “The new product range makes it easy for national advertisers to reach Yell.com users, and now also offers the same flexibility to smaller businesses."