The Art Of Achieving A #1 Rank in Google
Every webmaster wants to achieve the #1 rank in Google. One of the most cherished dreams, achieving the top spot on Google search engine has often been considered as an almost impossible or highly difficult job. Many webmaster also believe that just the thought of achieving a #1 ranking in Google is a waste of time. However, search engine optimisation tricks coupled with other strategies can help you realise this dream.
Have you noticed that sometimes when you enter a search phrase into Google, you find loosely related sites but never the exact results? If you have then you must have questioned the prudence in using these un-searched keywords/phrases for search engine optimisation campaign of your website. Although your logic may not support this suggestion, but having your website achieve the #1 rank in Google signifies that your website is an authority on the subject in question. So, this is not a perception, but as any Google experienced user will tell you, it is the truth, the fact that pole position is reserved for the leader!
Even the most successful and well-executed of all search engine optimisation campaigns can’t guarantee that all the keywords and phrases that have been used in your website will help you to top the ranks, but then again, it’s difficult to predict what the searcher may enter, nor would you ever know what stage of information collection they may be at. All you know is that they may use one or more of the search engine optimisation keywords you have incorporated in your content.
Based on the studies, the most common traits for Google is that a user typically starts searching using board terms, but as they try to do deeper search, these terms become more accurate and act as self-filters and remove the ‘wheat from the chaff’ automatically.
Search engine optimisation also incorporates the technique of ensuring that you use the most crucial and relevant keywords to drive traffic to your website while also using some un-relevant keywords just in case the user searches in Google using it. This helps your website find top rank even when such keywords are used. Moreover, a visitor that finds your site through a PPC advertisement is not likely to remain on your customer for life. But a visitor who is lead to your site through organic search engine optimisation method has more chances of becoming your customers for life. The thought process being that these visitors trust your company as it has worked hard to make it to the top in Google.
So, it’s safe to assume that by the time a search engine user has entered 4-6 keywords/ phrase for their query, they would have already eliminated the superfluous or unnecessary search results and are only focusing on your website because of the successful implementation of the search engine optimisation camping.
Finally, a heavy search engine optimisation tip: if you have an accurate phrase that has not commonly search on search engines, it is likely to fetch you the #1 spot in Google and ensure that you get full returns on every search engine optimisation penny you spend.
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