Poynt Scores Search Engine Marketing Points Via Wlm and AIM

Today, search engine marketing is no longer limited to increasing the visibility and page ranking in the results page of a search engine that can only be accessed through web browsers. But that is probably because searches are no longer limited to web browsers. There are many web-based applications now that include search engine functionality, and search engine marketing practitioners need to pay attention to these applications as well.

One such application that is being targeted by search engine marketing practitioners is the instant messenger. It was reported by The Radicati Group that the number of Internet users who come to use instant messaging software leap by the millions every year. In fact, it is estimated that by the year 2011, there would be some 1.5 billion instant messenger accounts worldwide. Definitely more and more Internet users are turning to instant messengers more than to emails for information exchange.

A group of users of that size is a natural target in search engine marketing. The numbers are just too big to ignore. Thus, it is not really surprising that Multiplied Media came up with their Poynt service and partnered up with the likes of Windows Live Messenger (WLM) and AOL Instant Messenger (AIM) to provide this service.

It is an ingenious search engine marketing idea, a true win on both sides of the coin. In bringing the search functionality on the instant messenger, web advertisers can gain a lot more visibility and reach, and capture a share of the market, through these users of instant messaging services. It means profits in advertising.

On the part of the end-users, it spells convenience. End users do not really mind being targeted in search engine marketing as long as they get what they want out of it, for most part. In this case, these users of instant messaging software do not have to open a separate web browser and go through a search engine to find the information that they need. All they need to do is to make a few clicks and type a few keys on their instant messenger. Every click and every stroke on the keyboard that these users make on the search functions of their instant messenger clients can translate to traffic, the lifeblood in search engine marketing.

Visibility is the name of the game in search engine marketing, and the ability to transcend various platforms and media is important to gain that visibility. That is perhaps what Multiplied Media tried to achieve with the Poynt service. It tried to capitalise on a growing trend in instant messaging and attempted to draw in valuable traffic from users of instant messengers to their business advertising clients. In that arrangement, everybody wins.

It is an obvious point for Poynt in terms of search engine marketing. It is a convenient service for the end users and it is a great way of earning profits for their advertisers. Everybody wins in this search engine marketing scheme.

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Poynt Scores Search Engine Marketing Points Via Wlm and AIM

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