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Search Engine Optimisation Drives Traffic to your Web pages

Don’t get discouraged if, after you sprinkle your web pages with appropriate key words or key phrases, you still don’t get a significant increase in page views and improved search results rankings.  Search engine optimisation usually takes time to show results.  You should not be impatient as things take their own time.

More search engine optimisation techniques and best practices:

  • Smart distribution of key words and key phrases – some mistake the notion of search engine optimisation as the use of a lot of key words per se. Then they do this by indiscriminately placing key words and phrases all over the pages.  Overdoing it will make your copies look funny and weird. Moreover, search engine crawlers will deem your page unreadable by human visitors and will block these.
  • Use search engine friendly URLs – as part of search engine optimisation technique, URLs that contains your page title help search engines know what your page is all about.  Experts generate URLs with individual key words that are based on your page title and are just separated by hyphens and dashes.
  • Include your website in online directories – some very reliable online directories are trusted by crawlers and if you happen to be included in one of them, as a result of your search engine optimisation efforts, the search engines will likely index you.  This will significantly improve your ranking.
  • A lot of keywords on the topmost part of your page – search engines usually read only 250 to 300 words in a page so it is important to supply your first paragraphs and the succeeding sentences with the relevant keywords. Do not give in to the temptation of cramming graphics and other viewing enhancers that are not recognized by search engine crawlers—these has no search engine optimisation benefits.
  • Smart use of HTML tags – HTML tags are also some of the best places where to focus your search engine optimisation efforts. Use your appropriate keywords to describe your main points in the headings tags.  Bulleted lists, and anchors also help search engine crawlers determine the contents of your page.
  • Effective Sitemap and easy navigation – a good search engine optimisation measure would be to have a search engine-friendly navigation system that leads them to relevant links.  These links should keep your website easy to navigate.  A site map would be very good, especially if placed at the top part of your individual web pages so crawlers can always see them wherever they go.
  • Use text as navigation links – it is easy to be drawn to the thought that graphics are smart and “sophisticated” means of presenting links.  However, search engine crawlers do not recognize these and are thus, useless in your search engine optimisation considerations.  If you want to add beauty and style to your text links, you may use CSS definitions instead.

There are numerous other solutions to improving your search engine optimisation plan but what is more important is to immediately implement search engine optimisation as a vital component of your website from the moment you conceptualise it.  Without proper search engine optimisation, you will not be assured of considerable traffic to your site.

 

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