Understanding The Search Engines

Why is search engine optimisation so important? Imagine going to a library and then asking the librarian to search for the kind of information you need by asking a one-word-query or a key phrase. What do you think you can expect? Well, the librarian will probably ask you thousands of questions or stare at you with a blank face if you simply tell her you are looking about information on “business” or “business practices.” And this is exactly the reason why it is important for search engines and the webmasters themselves to optimise their sites properly so that searchers will be able to find what they are looking for. It is likely that you will have to dig through dosens of pages before you will find exactly what you are looking for on the internet. If you believe that your site is more relevant than the rest, then it is important to utilise effective search engine optimisation methods for this purpose. Knowing the general guidelines that search engines follow is important for proper and effective search engine optimisation.

Location

You should also be aware of the ranking algorithm of search engines for search engine optimisation. The ranking algorithm that a search engine uses takes a look at the frequency and the location of the keywords on your webpage. Remember the analogy of the librarian illustrated above? Well, the librarian will most likely search for a book with “Iraqi dinar” on its title and description. Similarly, search engines will look at your title tag and the keywords on your content to know the relevancy of your web page.

Unlike the librarian who would not read the first few pages of the book though, search engines would “spider” through the webpage for the headline and the first paragraphs of your content to know the relevancy of your site. They will assume that your site is relevant if the keywords are mentioned even at the beginning. You can plan your search engine optimisation accordingly by putting your keywords at the right location.

Own “recipe” for search engine optimisation.

However, while major search engine follow the location and frequency rule, they are also different from each other on a certain degree so focus your search engine optimisation efforts accordingly. Think of a cook with a standard recipe; cooks will integrate their own secret ingredients and use different cooking styles to make their creation different from the rest. In the same way, major search engines also uses different software to determine the relevancy of your site based on the location and frequency of your keywords. In this regard, the search engine optimisation you use should be based on the software that your target search engine uses. No search engine is the same so you should expect different rankings of your site from different search engines.

Penalty

There are some webmasters who decide to spam search engines in their quest to get a high ranking. Search engines might decide to penalise them if it is determined that they are spamming their site with keywords. You should remember to keep the frequency of your keywords on an acceptable level in your search engine optimisation method.

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Understanding The Search Engines

Location

Own “recipe” for search engine optimisation.

Penalty

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