Successfully Implementing an SEO Strategy - Part 2
Stay Away from Black Hat Strategies
When creating your SEO strategy, you should also steer clear of black hat SEO strategies. These are the techniques used to fool the search engines into providing you with a higher ranking. Although this may temporarily serve to put your site high on the search engine results list, you will ultimately be removed completely from the search engine’s directory. Some of the most common black hat strategies are:
· Cloaking – a spamming technique that involves utilizing software in order to direct the search engine to pages created solely for the purpose of fooling the search engine. The user, on the other hand, is redirected to the Web site without ever seeing the fake page.
· Hidden text – another black hate SEO strategy is using hidden text. This involves placing keywords in the background of the website pages. The words are so small, however, that the site visitor cannot see them. These words are put on the website only to attract the search engine.
· Bridge pages, doorways, and gateways – with this black hat SEO technique, a low quality web page is used to create duplicate versions of your site on the server.
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Implementing SEO Strategy (Part 1)
Implementing SEO Strategy (Part 2)
- Implementing SEO Strategy (Part 3)