Marketing and Web Design – how the market is changing

Web design goes hand in hand with marketing and it is no surprise that such a fast growing area as internet marketing is changing all the time. Recent studies have highlighted five new areas of web design that are instrumental in the marketing arena.

The first is video marketing, an area that is growing fast as the technology advances; a video can be a good way of incorporating a demonstration into web design.

Online radio is a way of marketing your product that is underused, and a link to online radio interviews can be well incorporated into a good web design.

RSS – Really Simple Syndication – feeds are becoming a must have on websites these days, and any good designer will know to give an RSS feed prominent placing on a website homepage.

Social networking is becoming the internet buzzword for present times, and having a link to your company Facebook entry designed into your website is an excellent marketing tool.

Blogs may seem like old hat marketing, but building a blog page into a web design is still a must. The potential for marketing your product is proven via blogging, and any good designer will make sure one is incorporated into the web design.

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