SEM - Most used search terms display market trends

The search engine marketing industry is based around knowing what people are likely to search for, and it is interesting to keep an eye on the trends that surround search terms used by consumers. In terms of search engine marketing campaigns the following information may be of interest to everyone – all are USA based.

An interesting trend in the IT and Internet sector displays one clear leader, with the online payment giant Paypal featuring in the top four places and one more in the top ten. This is perhaps testament to Paypal’s increasing popularity and a sign of excellent search engine marketing campaigns on behalf of the company.

The sector dealing with lucrative social networking and communities sees the ubiquitous Myspace, Facebook and YouTube occupy all of the top ten places, a search engine marketing lock-out if ever there was one.

In the automotive sector Japanese giants Toyota and Honda lead the field, with the cult bike manufacturer Harley Davidson showing a good understanding of the necessities of search engine marketing to head the mighty Ford in third place. The importance of search engine marketing is increasingly being highlighted as a cost effective and vital method of advertising as shown by the success of the companies in these lists.

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