Pay Per Click Case Study: The Edge Partnership

The Edge Partnership specialises in Telemarketing which is a highly competitive industry.

Top Click Media took management of The Edge Partnership with an aim to improve the quality of both the traffic and leads. With strict budgetary guidelines within a highly competitive market, the task was not an easy one and plenty of ongoing planning was needed.

From the start of management Top Click Media identified all positive areas from the historical data. It was vitally important not to duplicate work/testing that had been carried out prior to our management. This way we can save on costs and test new areas.

In order to achieve the targets set by the client, Top Click Media created a new structured campaign covering all necessary categorized areas. The use of both generic and long tailed keywords enabled us to accumulate data fast, optimise more efficiently and generate steady quality traffic.

Over the past 8 months the results and feedback show that the quality of traffic has been better and more consistent. Our main issue on a daily basis is the ever changing market which continues to become more competitive. We continue to maintain quality traffic within the allocated budgets by changing our bidding strategy quite frequently.

Daily traffic figures have shown a 210% increase in recent months and have even peaked at 326% without overspend. This is down to both changes in the market and bid strategies. More traffic = more leads. Naturally the Cost-Per-Click has continued to increase but was aim to maintain decent ad positions without excessive Max CPC's.