As its war with Apple rages on Microsoft continue to try to lead the market in terms of innovation, at a recent speech at the University of Washington, their chief executive Steve Ballmer explained exactly how they are planning to do it. Read the rest of this entry »

Video hosting site Youtube has shown its support for the less fortunate this week by announcing a service that will automatically caption any video uploaded to the website in the English language. Read the rest of this entry »

The beginning of March and the blossom of spring is upon us, which means a lot of changes are imminent, but none may be more significant in the online world than the new ‘ballot screen’ that is soon to be launched by Microsoft. Read the rest of this entry »

Almost like when your electricity goes out and you have no idea what to do with yourself but stare at the lights willing it to come back on, the internet now has a similar effect on many households across the UK. For many of us if the internet is not working for more then 15 minutes we begin to panic and start to visualise a list of all the things that we won’t be able to do if the internet remains this way for much longer, it could be said that we are far too dependant on net. Read the rest of this entry »

I am sure many of you, like me, have habitually typed in the web address of one of your most frequently visited sites only to realise that your usual flawless typing has failed you and in your haste you have misspelled the URL (Googgle instead of Google). You then realise that instead of getting the usual ‘unrecognized URL’ error you are actually whisked off to a rather basic but evidently intentional website. Read the rest of this entry »

Google appears to be finally flexing its muscles in China. The search engine giant announced, through a prepared statement this week, that it plans to stop censoring the Chinese version of its search engine and may pull out of China altogether. As well as criticising the Government’s stance on censorship, the statement also mentioned that the company had uncovered cyber attacks on itself and other foreign companies emanating from China on a huge scale. Read the rest of this entry »

Here at Top Click Media we recently took on a brand new contract to help TrackCompare to improve their internet presence and increase the traffic to their vehicle tracking website www.trackcompare.co.uk. Read the rest of this entry »

Even the most casual followers of this year’s CES, will have noticed one particular trend emerging amongst the exhibitors, mobile internet. The unstoppable rise of the iPhone in 2009 has finally moved mobile internet from the province of nerds and show offs to actual everyday use. Vastly improved speed and performance of 3G and WiFi connections combined with Innovations like the app store have finally made it actually practical and useful to search the internet on the go. Read the rest of this entry »

For a while now, Google has made no secret of the fact that it believes that mobile is going to be a key growth area for the internet and internet advertising in particular. So confident were they of this that in 2008, with some assistance from the OHA, they built the first mobile only operating system and then, last year, took the bold step of actually releasing their own handset, the HTC. Read the rest of this entry »

Google have made some much needed changes to the ad filtering system within adsense. For a long time the system has allowed you to filter out ads that you do not want appearing on your site, however, the number you could designate was strictly limited. Also, the filtering process used to take hours upon hours to work allowing inappropriate, or competitors ads to take up space on your site. Read the rest of this entry »

A group of computer hackers led by German encryption expert, Karsten Nohl claimed this week to have cracked the secret code that keeps around eighty per cent of the world’s mobile phone conversations secret. The team then published the code online leaving upwards of three billion mobile phone users vulnerable to having their calls intercepted. Read the rest of this entry »

Despite claims from some that it’s not as versatile as competitors like Firefox, the Google Chrome web browser has been gaining supporters steadily since its launch earlier this year, thanks to its speedy performance and reliability. However, it seems the slow steady groundswell of support is about to turn into a deluge in the next few weeks and months. Read the rest of this entry »

The subject we’re tackling today is one of the hot topics in the world of SEO currently – the importance (or otherwise) of ‘.edu’ links and whether or not they’re necessary or desirable part of the optimisation process. If you’re an SEO or webmaster, you may have already been approached by someone attempting to sell you ‘.edu’ backlinks for a not insubstantial monthly fee, claiming that they’re a shortcut to better rankings and pass substantially more authority than normal co.uk or .com URLs. Read the rest of this entry »

For a while now I’ve been talking about the dangers of assuming that one search marketing approach will work across a number of platforms, with mixed results. Unfortunately, some people just don’t want to believe that the approach required to make a success of a PPC campaign on Google is that much different to the approach required to do well on Yahoo, Bing, etc. Some people unfortunately will not be swayed from the notion that search is search and what’s good for the good is good for the gander. Read the rest of this entry »