Facebook may have the advantage when it comes to social media, but in the Google AdWords performance stakes; the search engine giant is still light years ahead.

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Last month Google made some significant changes to the way they report on historical search query data, expanding the previous data range of 35 days to a wider scope of 90 days, as well as listing the top 2,000 queries that directed traffic to your site each day, doubling the number previously available from 1,000 as explained by Google via their Web Master Central blogspot:

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Google confirmed this week that just eight days after their Panda 3.5 update, which impacted a number of websites and their established position in Google’s rankings, yet another change was made to their algorithm, with a refreshed Panda update, version 3.6 pushed out at the end of last month.

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On 24th April Google launched it’s Penguin Update, a new search algorithm that instigated a change to Google’s search results, one designed to catch out anyone deliberately incorporating any devices in their web content, including keyword stuffing, in order to improve their position in Google’s rankings; or as Google sees it, “black hat webspam” for SEO Help.

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Google has announced the launch of it’s new AdWords ‘matching behavior’ interface, which matches keywords in AdWords campaigns, by default, without requiring the exact spelling to be used in a search query.

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Last week Google CEO Larry Page announced “another great quarter with revenues up 24% year on year”, demonstrating the continued growth and dominance of the SEO Optimisation search engine. (more…)

In the US Google has implemented a revolutionary change to the way advertisers produce locally relevant ads, using their Google AdWords platform, by introducing functionalities for Google AdWords subscribers to target their customers by their ‘zip’ code, as well as the ability to tailor ads to suit local searches, and providing more control over ad campaigns with their ‘advanced location targeting’ feature, as Google goes on to note in their official AdWords blog post: (more…)

According to latest research Social Media Marketers are more likely to engage SEO in digital media marketing campaigns than Pay Per Click.

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Last week Google published an updated guide to PPC Management advocating a more targeted approach, in order to reach specific audiences, through customised advertisements and content.  Entitled “Building Display Creatives for Your Audience”, the post published via their official AdWords Blogspot encourages a user centric approach, that steps away from focusing purely on what message advertisers and marketers are attempting to convey to their audiences, and looking instead at ways of engaging individual users.

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Over 50 changes were made to improve Google’s search quality in March, affecting SEO Help tools, as well as search results for users.  With the changes made to the information that is displayed in response to a search query, users can expect to see a number of tweaks from the search engine giant’s latest round of fairly extensive updates.

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Via their Inside Google AdWords Blogspot, the search engine giant has announced that their Google Ads platform has launched it’s first Google+ Page, on their social media platform aimed at businesses and brands; giving their advertising partners access to the latest information about their AdWords portfolio of products, as well as insights into new releases.

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UK MP’s have called on Google to implement more stringent filters, in order to prevent users from viewing material that is legally restricted, such as information that has been subject to a court order or regulated for the protection of people’s privacy. (more…)

According to the latest report from Marin Software, a provider of online advertising management solutions, by December of this year, 25% of US clicks on Google’s Pay Per Click advertisements will be made on mobile devices.

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Last week Microsoft AdCenter’s Craig MacDonald announced the latest spring adCenter releases, which have been coming thick and fast since the start of the new year.  In a bid to challenge Google’s SEO Optimisation tools, such as their broad match modifier, one of the key changes to Microsoft’s adCenter is the ability for advertisers to retain more control over the creation of keywords, as well as the reach of their content and how they target users.

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