Version four of the Google Penguin update is now live; but this time it is even more deadly; with second generation Penguin technology powering this latest refresh, that according to Google is better equipped to fight spam and go “deeper” than the first iteration of Penguin. The effects are likely to be more profound; with many SEO Agency specialists eagerly waiting to see what impact this latest refresh will have on search queries throughout the UK.

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Google has redesigned it’s Maps service to personalise search result listings, matching the users interests, based on data gathered from previous Google activity, to ensure the relevancy of the information presented to them, along with ads and promotions that will feature directly on the map in response to queries posted on the platform. Good news for SEO Surrey businesses who want to extend their web reach and target potential customers in their vicinity.

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Earlier today Yahoo!, third most popular search engine in the world based on the number of searches conducted by users, announced that it is acquiring the social media marketing blog site Tumblr for $1.1bn (£726m). (more…)

Yesterday we reported on the SEO optimisation video posted by Google two days ago, providing a number of insights into Google’s SEO strategy for the coming months. In the video published on Google’s YouTube platform, Head of Webspam Matt Cutts announced that Penguin 2.0 would be rolled out in the coming months: “we’re relatively close to deploying the next generation of Penguin – Penguin 2.0”, and the latest version is set to be “more comprehensive than Penguin 1.0”.

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Yesterday Matt Cutts, head of Google’s webspam team, published a video on Google’s online video sharing platform YouTube entitled ‘what should we expect in the next few months in terms of SEO for Google?’ as you might expect from the explicit title; the post explained Google’s SEO strategy for this summer, and the areas that remain in focus for the search engine giant. (more…)

Today Google’s social media marketing video sharing platform YouTube, has launched it’s paid channel pilot programme; extended to a small number of their partners, in a test run that has been anticipated since the beginning of the year. (more…)

Last week Microsoft’s search engine Bing announced in a community blog post that they were launching an “Advanced Diagnostics Functionality” for their internet marketing ad preview tool, which will help advertisers identify why their ad is perhaps not performing as they had expected. (more…)

Last week Bing reinforced just how important SEO Optimisation can be for businesses, with a report that showed the true value of ranking in the first position of Bing’s search results page, and ensuring that your business is not only online, but your website is optimised. (more…)

This week SEO help specialists Google confirmed that their Google Now platform, previously only available to Android users with the ‘Jelly Bean’ platform or higher, has been made available on iOS. This is welcome news for anyone with an iPhone or an iPad who wants to take advantage of the ultimate in predictive search services, which according to Google makes your smartphone “even smarter” with dynamic contextual information, pulled from the vast data that is available at the SEO help and search engine giant’s disposal.

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SEO agency Define Media Group has published the findings of a report which indicate that since Google’s ‘image search update’ at the beginning of the year, on average image search referrals have decreased by more than half. With high resolution images now presented in Google’s image search result listings, users have “little incentive to clickthrough to the sites hosting and licensing the pictures”. (more…)

Microsoft’s search engine Bing announced last week that they have introduced a ‘Pin it’ button, that will enable users to pin images, that appear in the Bing image search results, to the social site Pinterest. (more…)

Last week Google unveiled a new look dashboard for their SEO Agency tool Google Places for business, with an upgrade to the platform for business owners, that will be made available to users over the coming weeks.

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Last week we reported on the impending announcement from social media marketing platform Facebook, confirming the launch of it’s first Facebook phone. on Friday at Facebook HQ in California, co-founder and CEO Mark Zuckerberg confirmed that the Facebook Phone for Android and HTC would be available in the US, as soon as this week, and will be called the HTC First. (more…)

This week the mobile phone celebrates 40 years since its first use, with early devices weighing 3kg, taking 6 hours to charge and retaining 20 minutes of battery life, mobiles, have not only evolved since the earliest example was invented over four decades ago, but with advancements in technology and the proliferation of Smartphones and Tablet PCs, they have also irrevocably altered the way that we communicate, through text, email, video calls, group messaging and social media. (more…)