Apr. 30th 2009
Okay, with this title I understand that I’ve kind of opened up a can of worms. It’s an issue that causes endless arguments between internet professionals, specifically between SEOs and web designers. Generally the web designers love it because it allows them to channel their muse and get creative in all sorts of exciting new ways, SEOS often hate it as it is very hard for the Google bots to index it properly which makes onsite SEO difficult.
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Apr. 29th 2009
If you’re reading this blog the chances are you have at least a smattering of knowledge when it comes to technology. If so, you’ll probably be all too aware that not everybody else is quite so up to speed, from repeated requests to from friends and family to explain technical jargon to them. Well, next time that happens, you’ll be able to simply hand them a phone number, thanks to the gadget helpline.
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Apr. 28th 2009
Adwords is a great system, it’s nicely laid out, logical and user friendly, far more so than some of its competitors. The downside is that people wrongly assume that because the programme is easy to navigate, it will be easy to build a campaign that performs well. Most of the time, this proves to be a costly and expensive assumption.
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Apr. 27th 2009
One of the questions we get asked most frequently by prospective clients is, ‘Should I go for PPC or SEO?’ It’s a fair question, though I think it kind of misses the point. As I always point out to new clients, PPC and SEO should not be viewed as separate entities, rather as different parts of the same strategy.
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Apr. 25th 2009
Apple’s first quarter profits have far exceeded the gloomy predictions of many on Wall Street. The computer and software maker has not only defied a sluggish economy with the profits, but also managed to drive its share price up by three percent despite making more cautious noises about this quarter’s performance.
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Apr. 24th 2009
It’s a dilemma that faces pretty much every web marketer at some stage or another. Your campaign is set up nicely, your quality score is good, your ad text is punchy and to the point, yet your campaign isn’t converting. What’s up?
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Apr. 24th 2009
One of the things that drives me crazy about failing PPC campaigns is that the vast majority of the time they could be successful, if only a more scientific approach was taken in the process of building and maintaining them. At least four or five times a week a client comes to us with a campaign that isn’t working and when we ask them to explain their decision process, they say things like, ‘I reckoned’ and ‘I assumed.’ A lot of the time these campaigns have been built on little more than educated guesswork, guesswork that has often cost their creators thousands of pounds.
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Apr. 23rd 2009
In addition to ‘Timeline’ and ‘Similar Images’ Google have also released a resource named Google Labs. It isn’t an innovation in itself, more a way of keeping track of the innovations that are in the Google pipeline. It allows users to check up on the armies of developers at Google and track what they’re up to from day to day.
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Apr. 22nd 2009
Another exciting addition to Google’s search functionality is a neat little function called ‘Timeline.’ Timeline organises information already available on Google News and displays it in an organised fashion, along a physical timeline. It’s the latest offering from Andy Hertzfeld, one of Google’s superstar developers and former member of the original Apple development team.
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Apr. 22nd 2009
Google have rolled out two changes to their search functions. The first, known as ‘Similar Images’ is a function that’s designed to help people to use a picture rather than text to find other images. When they search for an image they will be presented with a similar images link, clicking this link will present them with other pictures that match that first one visually.
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Apr. 21st 2009
A while ago we blogged about a Microsoft advert in which a red headed actress extolled the values of PCs over Macs (mainly price and value for money), this week it seems Apple have answered back. The new Apple campaign is called ‘Get a Mac’ and attacks the perceived issues with PCs that don’t occur with macs. The relationship between the Microsoft and Apple marketing departments has never been cordial exactly but the tone has become increasingly aggressive recently with the recession only adding to the desperate scrabble for customers.
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Apr. 21st 2009
Remember the early days of the search engine and the jovial butler who used to fetch answers (sometimes anyway) for all your search queries? Well, he’s back. Three years after unceremoniously dumping him in favour of cooler, simpler branding, Ask.com have admitted that the new direction wasn’t working and reintroduced the portly servant, albeit with a knatty 3D makeover.
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Apr. 20th 2009
According to research collated by ComScore over the last year, mobile Internet use has now proliferated to the extent where it can no longer be seen as a niche activity. The magic number in the pile of data is daily use, which denotes routine and actual usefulness as opposed to novelty value this figure rose by 107% from 10.8 million daily users to 22.4 million from January 2008 to January of this year.
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Apr. 20th 2009
YouTube has begun a redesign that will, amongst other things, highlight the ever expanding premium content area of the site. The premium movies and TV shows being broadcast over YouTube will be clearly sectioned off from the rest of the site into a premium area.
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