September 18, 2008 by Simon King
The old proverb “you can lead a horse to water but cannot make it drink” is particularly pertinent when it comes to pay per click & ad words. No matter how great your CTR or how qualified your traffic, if the pages people land on are not up to scratch, your conversions won’t be either. What follows, are five quick tips to get your visitors drinking from the pool of your landing page!
Make your landing pages relevant to the search query
When someone lands on your page they instantly ask themselves: “is this term relevant to my search query”
With this is mind it is vital your landing page (especially the headline) connects directly to the search term. You therefore need numerous landing pages – minimum of one per ad group and one for each of your biggest hitting key words.
Eliminate unneeded elements
Distractions on the page can murder conversion rate. Remove any redundant elements, such as images, Flash animations etc. This also includes the navigation bar. Of course, keep it if it’s essential to conversions. Otherwise, scrap the little devil.
Include forms on every landing page
If your conversion is defined by filling out an enquiry form make sure it appears on the landing page itself. You want your visitors expending as little effort as possible in the conversion process (at heart we’re all lazy buggers). So stick it on your landing and watch those conversions increase two fold.
Define your target market
Some demographic profiling can prove invaluable. Put yourself in the minds of your visitor and what makes them tick. For example, if you have a product for actors, it might be the promise of stardom or empathy for their struggle. Do not create broad general pages as they rarely deliver.
Test, test, test and test again.
After building your pages keep testing. Use analytics to monitor conversion rates, bounce rates etc…
Run two landing pages simultaneously to see which one produces the highest conversion rate and then switch off the less performing.
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- Should pay per click Landing Pages be optimised for Search Engines?
- Simple tips for the Pay per click virgin
- Five Tips For Reducing Your Bounce Rate Part 1
- Top Click Media Reviews Google+ Pages for Business
- 5 Useful Tips for Creating Great Websites..
- Google+ Pages for Business Links +1 to AdWords Platforms
