August 24, 2010 by Andy Russell
According to statistics, mothers are the newest to take up blogging across the globe. Apparently, the ‘mummy blogger’ has become an unstoppable force when it comes to writing online diaries and sharing their experiences with the world.
The trend is thought to have arisen for a number of reasons, including the fact that mothers who stay at home have sporadic opportunities to access the web at all times. In addition, blogging enables isolated parents to take advantage of social networking fully, engaging other mothers in comments and feedback and setting up chat forums to alleviate the sense of isolation which bringing up a child can create.
Although the ‘Mummy blogger’ is not a particularly new phenomenon, it is rising hugely in popularity as people realise the benefits and rewards of sharing their experiences of childcare and motherhood online. In the United States, the situation has come to the attention of government officials policing advertising on the web, as new legislation has passed forcing ‘Mummy bloggers’ to disclose any affiliations which they may have with organisations, before advertising their products or services.
This move demonstrates the power which people can have when they blog, in influencing other people’s purchasing decisions and actions. The rise of parental blogs, and their popularity among families raising children, is immense.
One woman in the US has been blogging about parenting since 2005, sharing her experiences of raising twins, and taking kids abroad. Linda Jones is enjoying a growing reputation when it comes to reviewing child-friendly holiday destinations, and is now frequently offered complimentary trips by organisations wishing to be reviewed.
A ‘Daddy blogger’ commented to the BBC news: “The lure of making money could be used to encourage positive blogs. Mommies make money, parents make money. They sit at home and they blog and there is definitely a good income stream you can make just from blogging. So, when money is involved there is definitely going to be some type of influence. They don’t pay you to bash their company and say something negative about their product.”
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