A note of caution about Adwords (Part 1)
Google Adwords has long since won the race for supremacy in the field of online advertising. The chances are that if you have something to advertise on the internet you’re using Adwords to do it. There are a couple of reasons why, firstly it’s a great programme; it’s set up well, it’s easy to use and has all the features you need. The second reason is that we’ve come to trust Google. Whether we acknowledge it or not, because of their size and track record, we probably view Google and their projects as reliable.
This is fair enough, Google are infuriating ly good, pretty much everything they’ve tried has worked well and they’re by far the major online innovator currently. In this respect, we’re all right to trust Adwords and Google, though we shouldn’t do so unquestioningly…
Case in point: Adwords. Recent reports have indicated that the number one online marketing tool can be exploited by malicious programmers. Apparently it is possible to subvert Adwords, making it into a vehicle for pushing malware and phishing sites by showing users adverts for spurious websites that turn out to be nothing more than vehicles to infect their computers.
Continued later…
Related posts:
