December 27, 2008 by Mark Isle
Earlier we told you about an issue with Adwords that allows malicious programmers to promote their sites through the widely trusted system. Don’t get me wrong, I’m not implying that Adwords is riddled with this sort of thing, but it is happening, and happening enough for it to be worth bearing in mind when using the programme.
This sort of thing is allowed to happen because of the sheer weight of Adverts that are submitted to Adwords. Google’s resources are great but not infinite, they most likely have thousands and thousands of prospective adverts to approve or reject every day – it stands to reason that some dodgy ones are going to get through.
So what do you do? Well, firstly, don’t overreact. Adwords is still a great programme, and probably one of the best ways to get your message to all those lovely prospective clients out there in internet land.
The thing to remember is that Google is not God. What I’m driving at is they’re not infallible. You should be careful at all times online and no less so when using a programme that you know and trust. If adwords serves you up an advert that you think might be suspect, do not simply click on it because it’s from uncle Google. View it like you would normally and, if in doubt, DO NOT CLICK.
If you keep your wits about you there should be no reason to worry.
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