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AdCenter Upgrade

November 2, 2008 by Matt Thomas

Did you notice Ad Center’s fancy new logo last week? Well, it would appear that the changes to the application were more than just cosmetic. AdCentre is now boasting a raft of new improvements. Keep reading and all will be explained.

1.Campaign Management: You now have much more control over your campaign. You can pause ads and keywords and exert greater control over the geo-targeting options. They’ve also improved the performance reporting system hugely.

2.Editorial: AdCenter is now much better at telling you why your ad hasn’t been approved and does so in a timely fashion. You also get notifications when you exceed system limits.

3.Users: Simply put, you are now allowed more than one user.

4.Keyword help with Content Ads (US): If you’re logging in from the USA the app will give you keyword suggestions as well as estimates of likely performance.

The initial word from users is that this all works nicely though it’s not in AdWords’s league yet. Some wonder if it ever will be.

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Related posts:

  1. We’ve got AdCenter Desktop Beta
  2. PPC School: Appropriate Keywords Only
  3. Microsoft tackle malware with software upgrade


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