December 23, 2008 by Alexei M
Most people involved with online marketing either regularly use, or are at least familiar with Adwords. The application, which allows webmasters to attract not only traffic to their website, but highly specific, targeted traffic, would appear to have won the online marketing race, becoming the presumptive medium to market anything online. However, Adwords is not perfect, in fact there’s a pretty major flaw that’s annoying more and more of us.
When you are targeting a keyword with minimal search volumes, for instance when you’ve specified that you want match an exact phrase to avoid your ad being shown on irrelevant sites, you can find that your ad is not shown at all.
Google can view these choosy keywords or phrases as ‘off the radar’. The upshot is that you could search for your exact phrase and see ads that are less relevant than yours but have more common keywords. This is a problem, as many campaigns rely on highly specific searches, and maximising CTR (click through rate) rather than simply views.
This is also completely against what Google is trying to achieve. They want to keep increasing relevance exponentially so that eventually ads are only shown to people that are actually likely to buy the product. So, basically this state of affairs is good for no one… Sort it out Google!
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