December 17, 2008 by James Oliver
Your website does not exist for a single user neither does it exist for a single reason!
So your website is actually a mix of visitor sources, behaviors and desired outcomes.
Looking at all that together you will get nothing for your analytics!
To get valuable insight into your analytics, you must segment your data in to sources, Behavior, and outcome.
This will help you understand the behavior of visitors on your site.
As explained before, you should never look at analytics in a whole, split it into sections which can be managed and analyzed properly.
Right, lets set this up!
Once you have loaded up Google Analytics, Click the Advanced Segments link on the left side of the screen.
This will show you a “default” list of segments. ( this is the results from the Google Analytics team, a large sheet of paper and a lot of brainstorming!)
You can either use one of these “default” options, or you could choose one of these as a starting point. (click on copy and customize from there)
An example of this would be to copy new visitors, and set it to show you only new visitors from France.
You could alternately click on the “create new custom segment”
I will run through this in my blog next week!
Related posts:
- Getting the best ROI from Adwords using Google Analytics
- Analytics School – Ten Top Tips
- Exclude visits from a dynamic IP with Google Analytics
- Google Announces new Analytics Platform in Beta
- Do I need Google Analytics Tracking For Adobe Flash?
- Getting the best ROI from Adwords using Google Analytics (part 3)
