Analytics School: Add a PPC Only Profile to Analytics
We all know that Analytics is a great tool for isolating and analysing data about usage of a website, however, what if you’re using it in conjunction with a pay per click account in order to optimise that account? If this is what you’re doing then there’s no point in looking at users that came to the site via natural search or referrals, they’ll just muddy the waters.
A good trick is to create a PPC only profile on analytics in addition to your existing analytics, you can do this by excluding irrelevant data. Here’s how…
1.First, you need to create a new Analytics profile – otherwise you won’t be able to retrieve any excluded data.
Create A New Analytics Profile
Be sure to click ‘add profile for existing domain’
Add A Profile For An Existing Domain
2.Name this profile PPC then click and save. Next click ‘+ Add Filter’ from the profile settings page to edit it
Add New Analytics Filter
3.Name this filter Google Filter, set the type to ‘custom filter’ and select the ‘include’ radio button and the ‘non case-sensitive’ radio button. Also, set the filter field to ‘campaign source’ and write ‘Google’ in the filter pattern
Create A Custom Include Filter
4.Save this filter, now we need to create another new filter. Call this CPC Filter, make the filter type: custom filter, and select ‘include’ as the type. Make the filter field: ‘Campaign Medium’ and write ‘CPC’ as the filter pattern. Once again set the case sensitive to: ‘No’
Add A Custom CPC Include Filter
5.Make sure the filters come up in the below order
Assign Filter Order
There you go, only PPC traffic will appear in this filter – you’ll be able to see & isolate the information accordingly now from your main analytics start page.
Tune in next Friday for more from the Analytics School
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April 24th, 2009 at 7:08 am
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