Apple has instigated several systems to improve ‘discoverability’, including extending the lists to 100 apps per category as well as creating lists which are not based on download volume like, ‘Staff Picks.’ However, some developers want to see a more creative approach like the iTunes Genius tool or some kind of system of recommendations based of a user’s download history.
Some developers are also calling for more flexibility in the payment model, allowing developers to, for instance, charge subscription fees, or smaller one off payments for improvements to individual applications. They argue that this break from the current model, which only allows one off payments, would allow them greater flexibility in the type of applications they can offer to the App Store consumers.
Another slight peeve of developers is that they can’t offer video demos of their applications on the site. Some are also a little narked at Apple’s secretive nature when it comes to the calculations that decide the order of the top apps list, amongst other things.
However, developers are at pains to point out that whatever slight complaints they have are just that, slight. They are almost all thoroughly in favour of the App Store and how it does business, in general. As well they might be, it has made some of them very rich.
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