April 21, 2009 by Eddy Philipe
A while ago we blogged about a Microsoft advert in which a red headed actress extolled the values of PCs over Macs (mainly price and value for money), this week it seems Apple have answered back. The new Apple campaign is called ‘Get a Mac’ and attacks the perceived issues with PCs that don’t occur with macs. The relationship between the Microsoft and Apple marketing departments has never been cordial exactly but the tone has become increasingly aggressive recently with the recession only adding to the desperate scrabble for customers.
Even so, I can’t help but feel that the accusatory tone of this latest Mac campaign might have been a miscalculation on the part of Apple. For instance, one of the ads shows a man in a bio-hazard suit as a way of making the ever popular point that PCs get viruses and Macs don’t. The only trouble is that, as anyone who follows the tech blogs will know, that’s simply not true anymore. In fact, as the ads were being debuted over the weekend two Symantec researchers were announcing that they had found two separate information stealing bot-nets designed specifically for Macs… Now that’s just bad luck.
Watch one of the ads below:
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