October 1, 2009 by Matt Thomas
As anyone who reads the technology blogs will know by now, a study conducted by the Online Advertising Bureau and PriceWaterhouseCooper has revealed that spending online has overtaken TV for the first time ever. On its own this is an impressive headline, but it gets even more so when you look even further into it.
Impressive though it is, the money is only half the story. Consider the number of people advertising online versus the number of people advertising on television. Television advertising is only really a possibility for a handful of major brands whereas online advertising is available to absolutely everyone and is an option that is exploited across the board from blue chip to sole trader.
Therefore, the real question to ask is how many more people are advertising online than on TV. It’s a difficult question and probably impossible to answer completely, though there can e no doubt that it’ll be many, many more times the number than are advertising on TV. The point I’m trying to make here is that the really impressive thing about this is the ubiquity of the online advertising rather than simply the money.
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