October 25, 2009 by Matt Thomas
All week we’ve been talking about Caffeine and how it’s going to change the SEO game – or that’s the theory anyway. However, we have yet to discuss the probable response from Yahoo and Microsoft. One of the reasons for that is that it’s a little too soon to tell though we are starting to see the influence of these changes on the Microsoft front, particularly the new update’s social networking focus.
That’s right, Bing are apparently also trying to ape Twitter’s real time search function. However, they are going about it in a slightly different way to Google. Instead of trying to beat Twitter at their own game like Google, they appear to have decided to have taken a ‘can’t beat em, join em’ attitude towards real time search and signed a non-exclusive deal with Twitter to make tweets available immediately through the Bing search engine.
This could also be presented as aping another aspect of Caffeine, the increased importance of Social networking, an argument that is enhanced by the fact that Bing has also recently agreed a deal to show Facebook feeds as part of the Bing search results.
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