October 21, 2009 by Matt Thomas
Google, as has been reported extensively in the past (not least by us), is a big fan of the real-time search results enjoyed by Twitter. The reason for this is that real-time content is one of the only ways in which Google can be beaten by anyone. As it stands, if you want to find out about something that literally just happened, or you want to gauge public reaction to something instantly, the best way is Twitter.
Google is hoping that Caffeine will put a stop to that. The search engine leader believes that it can index at a much faster speed than it currently is, even fast enough to, if not exactly beat Twitter at its own game, then certainly reflect web searchers’ hunger for real-time information and updates.
This is one of the great opportunities for savvy SEOs and marketeers I was talking about the other day. If everything goes to plan with Google’s new update and close-to-real-time indexing is possible, and that is a huge if, then it will make all kinds of exciting marketing and product placement opportunities possible.
Just off the top of my head, you could easily tie-in ecommerce deals with stories in the news to get them indexed further up the rankings, or write product placement style ‘news content’ to get your brand seen by more people. Definitely scope for some interesting stuff there.
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