October 20, 2009 by Matt Thomas
Let’s begin our Caffeine master-class by talking about the point of all this, what Google actually hopes to achieve with its caffeinated update. Basically the update is supposed to result in more pages getting indexed and quicker as well as a more helpful and comprehensive results page. All of which sounds pretty good, I think you’ll agree. However, it is worth considering the impact of all this on the SEO game.
In practical terms the changes will mean that competition is going to go up for the generic keywords as more pages indexed clearly means more competition. There is also likely to be more fluctuation in positions for the big hitters as SEO changes are indexed quicker and improvements have more of an immediate effect. As I said yesterday, all this points to a renewed focus on use of SEO companies as ordinary webmasters are unlikely to be able to react in the best way, or quickly enough to keep up. Basically, sites that used to be able to muddle along without any real optimisation may not be able to do so any more.
Another thing to remember is that SEO strategy may begin to skew away from big aggressive campaigns targeting one or two generic terms, with competition hotting up for these big generic keywords, a good longtail keyword strategy is going to be more important than ever. It may be that instead of slugging it out for fifth position for that big hitting generic keyword, you’re better off focussing on being number one for several of its less glamorous cousins.
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