Caffeine Explained: The rise of Social Media
One of the main changes expected from the Caffeine update will be the importance given to social media sites such as Facebook, Twitter etc. in the rankings. This means that keyword-rich Facebook pages or social media blog posts will start to get decent ranking, as well as traditional web pages.
How good that ranking will be is unclear though this could well mean that social network optimisation for companies is going to become a new frontier in the marketing war. Up till now a corporate Facebook page has been viewed as, at best an interesting sidebar to your main campaign, at worst a massive waste of time that nobody’s ever going to look at. In the near future however, you might start to see companies using and indexing their facebook pages in ever more creative ways in order to grab another few ranking places and hopefully open up a new revenue/marketing stream.
We’re already starting to see the boundaries between social and business networking blurring. Marketing managers and web developers would do well to start thinking carefully about how exactly they can update their social media use to fit in.
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