Caffeine to launch Next Year
According to Matt Cutts, Google’s de facto mouthpiece to the SEO community, Google’s latest search update, caffeine, will launch early next year. What do I mean when I say launch? Don’t worry, the rankings aren’t going to turn upside down overnight. As is Google’s recent form, the roll out will be gradual and in stages over approximately the first quarter of next year.
According to Matt, Google ‘knows how anxious webmasters get this time of year’ which is why the Caffeine update is being released to one data centre so that they can collect data and fix bugs, before being released gradually to other data centres. Predictably, Mr Cutts declined to comment on which data centre was going to be the first to have the pleasure.
In preparation for the next step in the release process Google has shut down the Caffeine Sandbox, replacing it with the below message…
“Based on the success we’ve seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given.”
Well, there you go kids, it seems we’re moving into endgame, caffeine is entering its final phase. Next stop, the SERPs.
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January 21st, 2010 at 12:50 pm
Caffeine sandbox gives faster result, more relevant real time result. It will change the way Google index website and add more feature to determine page rank of any web page.