New research in to the efficacy and impact of online advertising has suggested that this form of promotion is still not as good at promoting goods and services as traditional printed marketing. (more…)

Did you notice Ad Center’s fancy new logo last week? Well, it would appear that the changes to the application were more than just cosmetic. AdCentre is now boasting a raft of new improvements. Keep reading and all will be explained.
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AdCenter Desktop Beta has been out for a good few months now but we have only now taken the time to look at it and boy are we impressed! Microsoft began the road to the desktop beta with its AdCenter Add-In for Excel 07, a very slim line version, has now been developed into a full desktop application the likes of which may even make Google quake! (more…)