2.Editorial: AdCenter is now much better at telling you why your ad hasn’t been approved and does so in a timely fashion. You also get notifications when you exceed system limits.

3.Users: Simply put, you are now allowed more than one user.

4.Keyword help with Content Ads (US): If you’re logging in from the USA the app will give you keyword suggestions as well as estimates of likely performance.

The initial word from users is that this all works nicely though it’s not in AdWords’s league yet. Some wonder if it ever will be.

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The tool is really an offline extension of their online tools, blossoming in the areas of bulk campaign management, a creation wizard and research tools with a clean, crisp and familiar interface.

The new AdCenter Desktop Beta interface

It looks like Microsoft will continue with the development of its web-based tools as well as the offline application where some of functions will only be added to one and possibly not the other.

The advantages for an application like this are endless, just being able to spend time creating a well thought out campaign, being able to check it through, make changes and additions all without it being live is great. Specially for the bigger campaigns which require far more thought.

So all in all, a great piece of software which will hopefully benefit all when it converts to a public release which is unfortunately still in private beta – however – you can apply for it here: http://advertising.microsoft.com/adcenter-beta-pilot-signup

Enjoy.

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