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Online advertising not as effective as print

Andre Jackson — Sun, 05 Sep 2010 07:00:13 +0000

New research in to the efficacy and impact of online advertising has suggested that this form of promotion is still not as good at promoting goods and services as traditional printed marketing. A team at Enders Analysis have recently conducted a study which involved examining data printed in newspapers and compared it with online advertising, and found that an investment in the printed word could benefit marketers much more than an online promotion.

The analysis has concluded that a single print reader is worth four times as much to a service provider as any online reader when it comes to responding to advertising. Despite the fact that printed media costs more to produce and distribute than online services, it seems that marketers are better off using their marketing spend on printed vehicles when it comes to attracting the attention of potential customers.

A Deloitte report also backs up the research by Enders Analysis. The report focussed upon collating data from over two thousand people, asking the respondents to name the most effective advertising vehicles for getting them to make purchasing decisions. While television came out on top of the poll, with over half of respondents naming it as being the most effective, newspapers ran a close second, with magazines and radio taking up the next popularity spots.

The people surveyed named online advertising as being just three percent effective, with iPhone advertisements gaining just one percent of the votes. It seems that despite the efficiency of online advertising, people are not yet ready to be swayed when it comes to making purchasing decisions based upon web advertising. In this digital age, the customer base for each industry is still much more likely to respond to marketing which comes in a printed format, as it is more trusted to promote reliable services and products.

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AdCenter Upgrade

Matt Thomas — Sun, 02 Nov 2008 11:44:29 +0000

Did you notice Ad Center’s fancy new logo last week? Well, it would appear that the changes to the application were more than just cosmetic. AdCentre is now boasting a raft of new improvements. Keep reading and all will be explained.

1.Campaign Management: You now have much more control over your campaign. You can pause ads and keywords and exert greater control over the geo-targeting options. They’ve also improved the performance reporting system hugely.

2.Editorial: AdCenter is now much better at telling you why your ad hasn’t been approved and does so in a timely fashion. You also get notifications when you exceed system limits.

3.Users: Simply put, you are now allowed more than one user.

4.Keyword help with Content Ads (US): If you’re logging in from the USA the app will give you keyword suggestions as well as estimates of likely performance.

The initial word from users is that this all works nicely though it’s not in AdWords’s league yet. Some wonder if it ever will be.

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We’ve got AdCenter Desktop Beta

James Oliver — Tue, 14 Oct 2008 07:02:12 +0000

AdCenter Desktop Beta has been out for a good few months now but we have only now taken the time to look at it and boy are we impressed! Microsoft began the road to the desktop beta with its AdCenter Add-In for Excel 07, a very slim line version, has now been developed into a full desktop application the likes of which may even make Google quake!

The tool is really an offline extension of their online tools, blossoming in the areas of bulk campaign management, a creation wizard and research tools with a clean, crisp and familiar interface.

The new AdCenter Desktop Beta interface

It looks like Microsoft will continue with the development of its web-based tools as well as the offline application where some of functions will only be added to one and possibly not the other.

The advantages for an application like this are endless, just being able to spend time creating a well thought out campaign, being able to check it through, make changes and additions all without it being live is great. Specially for the bigger campaigns which require far more thought.

So all in all, a great piece of software which will hopefully benefit all when it converts to a public release which is unfortunately still in private beta – however – you can apply for it here: http://advertising.microsoft.com/adcenter-beta-pilot-signup

Enjoy.

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