Google has announced the launch of their Dynamic Search in Beta, an adaptation of the existing Google AdWords tool, that enables online businesses to identify relevant searches and target users with dynamic advertisements in the search result listings.  According to Google, their latest ad strategy will enable users to enhance: “existing keyword-targeted ads to help you sell more with less effort”.

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Google has announced the implementation of a new metric in the AdWords portfolio, that provides users with the opportunity to identify the estimated cost of bidding for top positions in search engine results pages (SERPs).

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Google has announced today the acquisition of Motorola Mobility in a deal worth $12.5 billion.

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Earlier this year Hal Varian, Chief Economist at Google, contributed to the Google Inside AdWords blog post, and gave his insight into how best to interpret metrics for Google AdWords search positions: “many advertisers are concerned about the average position of their ads.  Though this metric can be useful, it’s easy to misinterpret”.

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Last week Google’s Vice President of Product, Management and Display advertising, Neal Mohan, gave his key note speech at the IAB Innovation conference, where he identified the key changes that display advertising will undergo in the next four years, in what he called the: “next phase of the display advertising revolution”.

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Google’s online advertising tool AdWords now provides users with the ability to target tablet devices with their campaigns.  Following Google’s recent update to their AdWords platform to give advertisers updated functionalities, such as distinguishing between campaigns that target PC’s or laptops and mobile devices such as Smartphones, within the settings tab of an AdWords account, Google has now added tablet PC’s to the “Networks and Devices” drop down menu.  The options provided will give advertisers the chance to target specific operating systems (Android, iOS and webOS) or “all mobile and tablet operating systems”. (more…)

New rules have come in to force across the UK, which enable advertising watchdogs to monitor the way in which companies advertise through social networking sites including Twitter and Facebook. (more…)

The Google Adwords policy is constantly changing in line with industry regulations and the international market. Recent changes include the implementation of an update which relates to the promotion of loan and credit card agreements, and legislation against the promotion of unauthorised health products and pharmaceuticals, globally. (more…)

New research in to the efficacy and impact of online advertising has suggested that this form of promotion is still not as good at promoting goods and services as traditional printed marketing. (more…)

Google have announced that they are offering a limited release addition to their programme, on their AdWords Blog. The new function enables customers to set goals in the opportunities tab within the AdWords console, in order that advertisers can maintain greater control over their AdWords service. (more…)

For ages the advertising of hard liquor using Adwords was flatly forbidden. Adwords had a no nonsense approach, no mention or implication of the good stuff was to be used on their platform, whatsoever. Recently however, the credit-crunch amongst other things has forced Google to reappraise its values and perhaps look a little less harshly on the multi-billion dollar alcahol industry.

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Adwords is beta testing a new budgeting option called ‘Timeframe’. If Timeframe is rolled out properly it will allow users to budget for their campaigns by the day or by the month, depending on their preference.
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Earlier we told you about an issue with Adwords that allows malicious programmers to promote their sites through the widely trusted system. Don’t get me wrong, I’m not implying that Adwords is riddled with this sort of thing, but it is happening, and happening enough for it to be worth bearing in mind when using the programme.

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Google Adwords has long since won the race for supremacy in the field of online advertising. The chances are that if you have something to advertise on the internet you’re using Adwords to do it. There are a couple of reasons why, firstly it’s a great programme; it’s set up well, it’s easy to use and has all the features you need. The second reason is that we’ve come to trust Google. Whether we acknowledge it or not, because of their size and track record, we probably view Google and their projects as reliable.
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