We started by publishing online press releases to gain exposure to the press and increase awareness of their unique service. We are also reorganising their pay per click advertising campaigns to increase the CTR and decrease wasted clicks on keywords which do not convert into leads. So far we have managed to increase their ROI and the number of leads they produce each week considerably.

TrackCompare.co.uk is a vehicle tracking comparison website. The website enables visitors to compare several vehicle tracking products that fit the users search criteria.

The comparison table compares pricing, contract lengths, payment methods and the key features of each vehicle tracking system. From this information the visitor can then make an informed decision and select up to 5 products to receive quotations on.

Currently TrackCompare are the only website on the net that offers a comparison service for vehicle tracking products. They have also recently expanded into other types of tracking such as anti theft tracking, plant tracking, mobile worker tracking, trailer tracking and lone worker tracking.

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There are three ways you can decide on which internet Yellow Pages you want to be listed in. A lot of the times you might even find that the online yellow pages have already listed you on their site. Still, you can search out more sites to ensure the optimum advertising for your business.

The first step is to do a search for the keywords your business targets. You can then ask the question: “Do any of these Internet Yellow pages come up in the main search results?” We are not talking local results here, but in the top overall search results. If your listing does come up in the yellow pages results you have an organic search result and thus you are able to help your site get better rankings by using the yellow pages site that appears in the results.

You also need to know what your competition is. There are going to be other businesses listed in the internet Yellow Pages. These businesses could be making it difficult for you to get the results you want. You want your site to appear in the first page of results, not the second or third. If the IYP shows that your page would come up on the second or third page due to the high amount of competition you want to avoid that site.

Lastly you should consider what the dominant provider of your area is. There are internet Yellow Pages that cater better to specific locations. This means you will want to find the sites that help you with the local results; in essence find your local phone book online to ensure maximum views.

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