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  1. Twitter, Facebook and MySpace Stage Google+ Search Backlash

    February 6, 2012 by claudia.smith

    Social Media is often utilised as a key tool when it comes to maximising the exposure of a website or brand using Search Engine Optimisation in the UK and abroad.  Leading social networking sites have launched a backlash against Google’s recent incorporation of data generated by their Google+ social platform in their search results listings.  Since 10th January, Google have been integrating the data from their Google+ social network, across the broad reach of their extensive portfolio, in some cases, publishing content from Google+ in the place of more relevant content posted on other social networks.

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  2. SEO Agency Confirms Latest Google Panda Update

    January 30, 2012 by claudia.smith

    If you haven’t already heard the speculation on the SEO grapevine about the first of Google’s Panda updates this side of 2012, then the confirmation from Google that the algorithmic update, referred to across the industry as version 3.2, might come as a surprise.

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  3. Google, Wikipedia, Reddit and WordPress Join Forces Against SOPA

    January 19, 2012 by claudia.smith

    On the 18th January some of the biggest global sites were blacked out in a protest against the proposed changes to US legislation, that would make publishing just about any web content a minefield, as Google explained in their official blog post on Wednesday 18th: (more…)


  4. New Google+ Page Controls Announced on Google PPC Blog Spot

    January 11, 2012 by claudia.smith

    A few weeks ago Google announced that a number of changes have been made to it’s Google+ Pages for business social media platform, to enhance their Pay Per Click campaigns and web reach among potential customers.  The official announcement came via the Google Adwords blog post for Pay Per Click news and updates:

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  5. Google+ Gaining Momentum With 55% Increase in Visits Last Month

    January 9, 2012 by claudia.smith

    Last week online statistics agency Experian Hitwise tweeted that the total number of Google+ visits in the US alone had reached more than 49 million in December of last year, apparently it was the sites “biggest month to date”, up by an impressive 55% when compared with the number of visits made by users in November 2011, further proof (if it were needed) of the burgeoning demand when it comes to digital media marketing sites. (more…)


  6. Facebook Tops Key Word Search Terms for 2011

    January 3, 2012 by claudia.smith

    The global online marketing intelligence service Experian Hitwise has published it’s list of the most popular search queries posted in 2011 in the US, with social media sites topping the poll.  The survey analysed the top 1,000 search terms of last year and (perhaps unsurprisingly) Facebook is once again head of the list for the third consecutive year.

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  7. Top Click Media Reviews Google+ Pages for Business

    December 2, 2011 by claudia.smith

    Top Click Media Reviews the impact of Google+ Pages and whether Google’s social media platform will ever truly compete with Facebook’s established marketing tools.

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  8. SEO Help: Google Announces Ten of their Latest Changes to Search Algorithm

    November 23, 2011 by claudia.smith

    Last week Google’s Matt Cutts published a post on the Google ‘Inside Search’ Blog Spot, providing SEO help, detailing ten of the hundreds of changes recently made to Google’s search algorithm.

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  9. SEO Agency BrightEdge Publish Data on the Popularity of Google+ Pages in the US

    November 18, 2011 by claudia.smith

    According to SEO agency BrightEdge, since it’s launch last week, 61 percent of top 100 US brands have published Google+ Pages, in comparison to 93 percent of the same top 100 brands that have established Facebook pages.  Unsurprisingly a large proportion of these businesses have been quick to establish a presence on Google+ due to it’s potential affect on SEO:

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  10. Google+ Pages for Business Links +1 to AdWords Platforms

    November 10, 2011 by claudia.smith

    Earlier this week Vic Gundotra, Senior Vice President of Engineering at Google announced the launch of Google+ Pages for business, and summarised the announcement by indicating that there were to be further imminent changes to the Google+ platform for businesses: “we’ve still got lots of improvements planned”.

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  11. Google Launches Business Pages for Google+ Users

    November 8, 2011 by claudia.smith

    Google has announced that it’s Social Networking site Google+ has now been extended to include local and global businesses, enabling business owners and marketers to create and publish a Google+ page online for their individual business or brand.

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  12. Google’s Mobile Profits up 150% From Last Year as They Prepare to Dominate in Mobile Search, Ad and OS Markets

    November 2, 2011 by claudia.smith

    CEO of Google Larry Page, has revealed that their progression into mobile and social has proved rather lucrative for the search engine giant, reporting that revenue generated from run rate mobile markets is up from $1 billion in 2010 to an impressive $2.5 billion this year, an increase of 150% over the twelve month period.  In addition to their successes in the mobile market, there are now more than 40 million users registered with their nascent social networking site Google+ and according to their figures, 3.4 billion photos have already been uploaded by users to the social site launched in the summer of this year.

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  13. Google Introduces Dynamic Search Ads Platform in Beta

    October 26, 2011 by claudia.smith

    Google has announced the launch of their Dynamic Search in Beta, an adaptation of the existing Google AdWords tool, that enables online businesses to identify relevant searches and target users with dynamic advertisements in the search result listings.  According to Google, their latest ad strategy will enable users to enhance: “existing keyword-targeted ads to help you sell more with less effort”.

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  14. Google Differentiates Panda 2.5 Roll Out Process from the Original

    October 21, 2011 by claudia.smith

    Earlier this month Google Associate and SEO agency specialist Matt Cutts tweeted: “weather report: expect some Panda-related flux in the next few weeks, but will have less impact than previous updates (~2%)”.  A week prior to the communication from Cutts, Google rolled out version 2.5 of it’s Panda algorithm, originating from the very same Panda update that ellicited mixed responses, and caused some controversy earlier this year, because of it’s impact on legitimate sites publishing quality, relevant content.  The update was cited as necessary to: “reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful”.

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