Social Media is often utilised as a key tool when it comes to maximising the exposure of a website or brand using Search Engine Optimisation in the UK and abroad.  Leading social networking sites have launched a backlash against Google’s recent incorporation of data generated by their Google+ social platform in their search results listings.  Since 10th January, Google have been integrating the data from their Google+ social network, across the broad reach of their extensive portfolio, in some cases, publishing content from Google+ in the place of more relevant content posted on other social networks.

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On the 18th January some of the biggest global sites were blacked out in a protest against the proposed changes to US legislation, that would make publishing just about any web content a minefield, as Google explained in their official blog post on Wednesday 18th: (more…)

A few weeks ago Google announced that a number of changes have been made to it’s Google+ Pages for business social media platform, to enhance their Pay Per Click campaigns and web reach among potential customers.  The official announcement came via the Google Adwords blog post for Pay Per Click news and updates:

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Last week online statistics agency Experian Hitwise tweeted that the total number of Google+ visits in the US alone had reached more than 49 million in December of last year, apparently it was the sites “biggest month to date”, up by an impressive 55% when compared with the number of visits made by users in November 2011, further proof (if it were needed) of the burgeoning demand when it comes to digital media marketing sites. (more…)

The global online marketing intelligence service Experian Hitwise has published it’s list of the most popular search queries posted in 2011 in the US, with social media sites topping the poll.  The survey analysed the top 1,000 search terms of last year and (perhaps unsurprisingly) Facebook is once again head of the list for the third consecutive year.

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Top Click Media Reviews the impact of Google+ Pages and whether Google’s social media platform will ever truly compete with Facebook’s established marketing tools.

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Last week Google’s Matt Cutts published a post on the Google ‘Inside Search’ Blog Spot, providing SEO help, detailing ten of the hundreds of changes recently made to Google’s search algorithm.

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According to SEO agency BrightEdge, since it’s launch last week, 61 percent of top 100 US brands have published Google+ Pages, in comparison to 93 percent of the same top 100 brands that have established Facebook pages.  Unsurprisingly a large proportion of these businesses have been quick to establish a presence on Google+ due to it’s potential affect on SEO:

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Earlier this week Vic Gundotra, Senior Vice President of Engineering at Google announced the launch of Google+ Pages for business, and summarised the announcement by indicating that there were to be further imminent changes to the Google+ platform for businesses: “we’ve still got lots of improvements planned”.

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Google has announced that it’s Social Networking site Google+ has now been extended to include local and global businesses, enabling business owners and marketers to create and publish a Google+ page online for their individual business or brand.

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CEO of Google Larry Page, has revealed that their progression into mobile and social has proved rather lucrative for the search engine giant, reporting that revenue generated from run rate mobile markets is up from $1 billion in 2010 to an impressive $2.5 billion this year, an increase of 150% over the twelve month period.  In addition to their successes in the mobile market, there are now more than 40 million users registered with their nascent social networking site Google+ and according to their figures, 3.4 billion photos have already been uploaded by users to the social site launched in the summer of this year.

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Google has announced the launch of their Dynamic Search in Beta, an adaptation of the existing Google AdWords tool, that enables online businesses to identify relevant searches and target users with dynamic advertisements in the search result listings.  According to Google, their latest ad strategy will enable users to enhance: “existing keyword-targeted ads to help you sell more with less effort”.

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Earlier this month Google Associate and SEO agency specialist Matt Cutts tweeted: “weather report: expect some Panda-related flux in the next few weeks, but will have less impact than previous updates (~2%)”.  A week prior to the communication from Cutts, Google rolled out version 2.5 of it’s Panda algorithm, originating from the very same Panda update that ellicited mixed responses, and caused some controversy earlier this year, because of it’s impact on legitimate sites publishing quality, relevant content.  The update was cited as necessary to: “reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful”.

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