Google has updated it’s Analytics PPC platform, and included a tool that reports in real-time on website activity, as the Google blog calls it: “Google Analytics Real-Time: a set of new reports that show what’s happening on your site as it happens”.

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Google recently announced the release of their new Analytics platform; over the last few weeks they have been inviting existing users to test the new interface in Beta, and provide feedback on their experiences.

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Webmasters who keep a close eye upon Google’s activities will have noticed that the search engine giants recently updated the PageRank facility on the site, for the first time in around nine months. (more…)

Today on the blog, I want to talk about a new beta function of analytics that’s currently in the process of beta testing, ‘Intelligence’. I’m going to resist all the obviou jokes, finally some intelligence on this blog, etc., and just tell you that it’s… Amazing. (more…)

It’s a dilemma that faces pretty much every web marketer at some stage or another. Your campaign is set up nicely, your quality score is good, your ad text is punchy and to the point, yet your campaign isn’t converting. What’s up? (more…)

We all know that Analytics is a great tool for isolating and analysing data about usage of a website, however, what if you’re using it in conjunction with a pay per click account in order to optimise that account? If this is what you’re doing then there’s no point in looking at users that came to the site via natural search or referrals, they’ll just muddy the waters.

A good trick is to create a PPC only profile on analytics in addition to your existing analytics, you can do this by excluding irrelevant data. Here’s how… (more…)

As more and more people get into the exciting world of search engine optimisation and PPC marketing, it gets harder and harder to differentiate yourselves from the herd. For this reason, people have started to look to more sophisticated strategies in an effort to optimise their pages, little things they can tweak to make it easier for their users to spend money on their sites.

This almost always means getting to grips with a particular application that we’ve all come to know and love, that’s right, Google Analytics. (more…)

Your website does not exist for a single user neither does it exist for a single reason!
So your website is actually a mix of visitor sources, behaviors and desired outcomes. (more…)

This one is fairly easy to answer. If you have Flash elements as part of your website, by which I mean things like games, embedded video and microsites, then yes, you would probably find a lot of benefit from this application. As I explained last time, this programme contains all the same features that you know and love from Google Analytics and so, will help you answer a huge variety of questions about the flash elements on your site.
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Google have announced a brand new way to track Flash content, an application called ‘Google Analytics Tracking For Adobe Flash’. Okay, so the name is not exactly catchy but it definitely looks likely to make a number of lives easier in the online community.
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Two weeks after Yahoo released their new analytics tool, Google has announced a raft of enhancements and upgrades to Google Analytics, its free analysis tool. The changes will be rolled out over the coming weeks and would appear to include a few very welcome changes.
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This article follows on from last weeks post on ‘Getting the best ROI from Adwords using Google Analytics’.

Keyword Popularity
Impressions show you the number of times your advert has been displayed.
Clicks show you the amount of clicks the advert has received (and you paid for)
Click Through Rate(CTR) is the percentage of times a searcher clicked on your advert.
By looking at these, you can get a good idea of how often people search for a particular keyword, and when being supplied with your advert, how likely they are to click it. (more…)

This article follows on from last weeks post on ‘How to achieve a better ROI’.

Keywords that lose money.

To identifying the keywords that will lose you money, first click on the ROI Column header to bring the lowest ROI keywords to the top of the table. (more…)

This week I’m going to show you how to achieve a better ROI by using Google analytics. We will look at using Analytics to drive the highest quality traffic to your site, and hopefully increase your ROI.

There are many reports to be looked at in Google Analytics some being more important than others.
One report in particular, can show you the ROI for each keyword your bidding on, letting you keep the ones that work and dropping those that don’t.

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