Citi analyst Mark Mahoney has produced a document taking the statistics generated by comScore in one of their many online studies, which indicates that across a range of markets, including the key industries: media, retail, travel, auto, finance and health, the biggest players within these verticals are deriving the larger proportion of their web traffic from Google’s search engine, influenced by their portfolio of PPC Management solutions.

Although it appears from the reports findings that Google’s dominance slipped ever so slightly, according to Mahoney: “Google has gone from delivering 17 percent of all the traffic to the top 30 Websites in 2010 and 2011 to 16 percent in 2012”.  Google has seen it’s ascendancy decrease fairly dramatically within the health sector, their traffic share dropping from 24% in January 2010, to 21% in the same month a year later, and down to 15% in January of this year, according to the data.

Google has long been the top “traffic referrer” and provider of PPC management solutions for some of the worlds biggest websites and across a range of vertical markets, however the report does highlight the significance of Google’s continued reign over other search engine providers, especially in what the report identifies as a “fluid” market; and one which Mahoney concedes is incredibly competitive; with Yahoo and Bing following in the shadow of Google’s dominance over global search and PPC management.

The report assesses the raw data provided by comScore and outlines some of the key trends within US search markets.  Out of 30 of the most traffic heavy sites in the US, Google ranks as the number one provider of traffic for 23 of these, and the report notes that: “by contrast, the #2 (Yahoo!) and #3 (Microsoft) influencers accounted for 11 percent and 6 percent of traffic to the top 30 Websites”.

Both Bing and Yahoo have seen little movement in these verticals from 2010 to 2012, although Yahoo can take some consolation from the fact that they have remained stationary in their position over the years, and given the general “market perception” that Yahoo! is a “deteriorating asset” the stasis in this particular research is perhaps heartening.  Although Mahoney does point out that for Microsoft the figures would prove “something of a negative surprise given signs of Bing Search market share gains”.

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MySpace, Twitter and Facebook have all joined forces in the creation of an add on for browsers, that wages war on the Google “Search, plus Your World”  campaign, which returns personal information from Google+ subscribers, when users are logged in to their Google account, providing relevant results from Google+ alongside the usual web results listed in response to a search query, providing a more “personal experience” in what Google fellow Amit Signal, via the Google blog post, called a move to develop a search engine that “understands not only content, but also people and relationships”.

The add on is an open sourced code named “don’t be evil”, directly quoting Google’s own inimitable strapline, which is available from a website entitled ‘Focus on the User’.  Social media has proved to be a lucrative platform for marketers looking to increase their position in Google’s rankings, and maximise their exposure when it comes to Google Search Engine Optimisation in the UK, hence the battle is hotting up, especially since Google made the self-serving changes to their search content, as the brains behind ‘Focus on the User’ explain on the site’s home page:

“How much better would social search be if Google surfaced results from all across the web? The results speak for themselves. We created a tool that uses Google’s own relevance measure—the ranking of their organic search results—to determine what social content should appear in the areas where Google+ results are currently hardcoded”

The code is designed to eliminate what Facebook, Twitter and MySpace perceive to be Google’s ‘bias’ when it comes to it’s own social network, listing their potentially outdated Google+ results in search listings, in the place of more up to date and relevant content posted on any other social media sites.  The complaint from Twitter’s quarter is that since Google launched “Search, plus your world”, Google+ content is now prioritised over and above other information available from alternative social media sites, even in the case of them publishing more recent, or even relevant content to the search user.

Launched in late January, the browser add on seeks to redress the imbalance when it comes to Google’s monopoly over Search Engine Optimisation UK and global SEO markets, giving web users the option to view the results that a search query would have returned before Google made their self-promoting update.  Using Google’s own ‘relevance measure’ according to the ‘Focus on the User” site, their code looks at: “the three places where Google only shows Google+ results and then automatically googles Google to see if Google finds a result more relevant than Google+”.

For anyone who wants to try out the add on, it can be added to a browsers bookmark bar from the ‘Focus on the User’ site, but as yet it is not compatible with Internet Explorer browsers.

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If you haven’t already heard the speculation on the SEO grapevine about the first of Google’s Panda updates this side of 2012, then the confirmation from Google that the algorithmic update, referred to across the industry as version 3.2, might come as a surprise.

Online SEO Agency Search Engine Land received confirmation from Google that the reports circulating across the web are in fact true; a data refresh of the Panda algorithm took place last week.  Google have indicated that it was merely a data refresh, and there were “no additional signals or algorithm changes”.

Some websites that were affected by Google’s alterations to their search results ranking algorithm, during the global rollout of their Panda update in April 2011, when an estimated 12 percent of search result rankings were affected, have seen their search rankings improve with the latest updates.  The impact that was felt by a number of sites, who witnessed a decrease in their traffic levels, have since reported that with the subsequent (almost monthly) updates, such as this latest data refresh, they are now seeing their pre-Panda site traffic levels restored.

Since the impact of the Panda rollout last year, a number of SEO Agencies have been closely monitoring any algorithmic changes, as well as their effects across the web. Many are now surmising that this latest data refresh was intended to re-establish any higher-quality sites that may have been unfairly impacted by the changes to Google’s algorithm, as well as those who should have been affected and remained untouched by the update; such as the “low-quality” sites that Google sought to rank lower in it’s results listings when the changes were originally made early last year.

Google’s war on low-quality content featuring high up in their search result listings was augmented last week by the additional changes made to their page layout algorithm, making it easier for Google users to access the content that is relevant to them and relating specifically to their search query.  The changes were made in response to feedback provided by Google users globally.

Any websites that are ad-heavy ‘above-the-fold’, featuring minimal content and an ‘excessive’ number of advertisements at the top of their webpages, will have seen their ranking in Google’s search results impacted by the changes.  Any sites featuring an ‘excessive’ volume of advertising, or relying heavily upon link building, with “shady” linking practices, will see their rankings slip over the coming weeks, as Google focuses in earnest on promoting sites with relevant, quality content, as SEO Agencies continue to monitor the changes and their ultimate impact on SEO.

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“Right now in Washington D.C., Congress is considering two bills that would censor the web and impose burdensome regulations on American businesses. They’re known as the Protect IP Act (PIPA) in the Senate, and the Stop Online Piracy Act (SOPA) in the House.”

Extending their reach outside of the States and across global internet sites, the act will allow intellectual property owners to shut down foreign sites where they have a copyright claim, demanding that search engines such as Google remove the site from their listings, and that ISP’s prevent visitors from accessing the site, as Gizmodo’s Brian Barrett explains:

“The language in SOPA implies that it’s aimed squarely at foreign offenders; that’s why it focuses on cutting off sources of funding and traffic (generally US-based) rather than directly attacking a targeted site (which is outside of US legal jurisdiction).”

The main cause for concern, should the bill go through, will be the ability for IP owners to demand that sites are shut down, once a notice has been served to those believed to be infringing copyright laws, with nothing more than a “good faith belief” that their copyright has been infringed.  Sites such as Google will be given five days, from the point a quarantine notice is issued, to comply with the demands.

The global blogging platform WordPress joined the blackout on Wednesday, in protest against the proposed SOPA bill, which saw their usual homepage replaced with the following statement:

“Many websites are blacked out today to protest proposed U.S. legislation that threatens internet freedom: the Stop Internet Piracy Act (SOPA) and the Protect IP Act (PIPA). From personal blogs to Wikipedia, sites all over the web — including this one — are asking you to help stop this dangerous legislation from being passed.”

The implications would be far reaching; completely annihilating any opportunity for plurality across worldwide internet sites, and giving IP owners the opportunity to monopolise markets, with the flimsiest of unregulated claims against a given site, claiming a “good faith belief” that a site is infringing their copyright ownership.

The term “good faith” in itself is a paradox under the circumstances, when it has the potential to be used in order to eliminate all existing competition on the web, as Barrett goes on to note:

“Google could easily take it upon itself to delist every viral video site on the internet with a “good faith belief” that they’re hosting copyrighted material. Leaving YouTube as the only major video portal. Comcast (an ISP) owns NBC (a content provider). Think they might have an interest in shuttering some rival domains? Under SOPA, they can do it without even asking for permission.”

Momentum for campaigning against the bill has been slow, perhaps because potential backers felt it was unlikely to be passed, but the progress of the bill has been such, that the White House is now opposing the proposed legislation, side by side with influential business men and women and founders of internet technologies.  The bill is still popular amongst the House of Representatives, and although the vote has been postponed, with recommendations that alternatives to the SOPA act be reviewed, to maintain the ‘structure’ and ‘entrepreneurialism’ of the internet, many are still campaigning for it to be thrown out completely.

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“Last month we introduced Google+ Pages to provide a new way for you to build a public identity on Google+. We’ve been listening closely to your feedback and today we’re introducing several new tools and controls to help you better manage your pages”.

One of the key features for business users includes the ability for 50 managers to have access to a Google+ Page with admin rights, enabling them to login and make changes and updates to a primary page.  Each manager can have their own credentials with the ability to: “publish posts, respond to comments, add photos, change profile information”.

For any marketer using Pay Per Click and social media as a platform to engage web users with their brands, or products online, who want to know what social interactions are taking place; without having to stare at their page every second of the day to keep track of communications, the addition of notification settings is a welcome inclusion for existing Google+ users:

“Another feature we’ve added is a way for you as a page owner to get notifications about actions on your page. With this change, you’ll be able to customize the notifications for your business page separately from your personal profile, allowing you to choose the level of detail that’s most appropriate for you.”

With customisable options you can select which specific interactions are important to you, and decide what communications you would like to receive notifications about, as well as having the freedom to adjust how you are notified through the “delivery preferences” setting.

The team at Google+ has also augmented the way that connections and +1’s are displayed on Google+ Pages, making the number of ways people have connected with your brand or business more explicit to users accessing your social outlet:

“We’re also making a change to the +1 count shown on your Google+ Page. Starting today, the bold count on your page will include both your +1’s on Google+ and across the web, as well as the number of people who have added you to a circle. This change will not affect the way +1’s are counted or displayed on ads or search results.”

The changes represent Google’s continued commitment, when it comes to developing their social platform for business users, engaging with Pay Per Click and social media to extend their online reach, and maximise the exposure and profile of their brand or business.

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Since the inception of Google+, very little has been said about the global popularity of Google’s new social media project by the search engine giant itself, with no official statistics being provided that widely publicise it’s initial success, following the sites launch in June of last year.

In December the “unofficial Google+ statistician” Paul Allen, ran a query associated to surnames that had been used to sign up to the service, in order to identify the number of users logging in to the social networking site, and settled on 62 million following his research; with predictions that the number would climb to 85 million by the beginning of February this year.

Digital business analytics service ComScore also reported that Google+ was home to 65 million users in November; the difference between their study and that of Hitwise being that ComScore, and also Allen, refer to the number of visitors, while Experian Hitwise measured the number of visits to the Google+ site, a more vague indicator of the number do users actually signing up to and using the site on a regular basis.

The speculation from various quarters across the industry indicates that interest in Google’s social media platform is steadily growing; as does the overall impact of digital media marketing on the IT industry.  Although Google+ seems to be enjoying increasing popularity, it is still a long way off proving a serious threat to the likes of Facebook, which boasts over 800 million active users, half a billion of which access the site on a daily basis, and Twitter with a reported 300 million plus users.

According to industry observers cnet, Google has been making a number of changes to a variety of platforms, in order to integrate their social site fully across their existing portfolio, and establish the site as a key component part it’s web offering and digital media marketing platform:

“Google has been integrating Google+ with other technology such as Android, Picasa, Web Albums, Gmail, search, and Reader, using the service to unify Google technology and to cross-promote its products.”

Recent studies conducted by ComScore indicate that social networking is as popular as ever, with an estimated 82% of web users aged fifteen years or over using the net to access social media sites, and almost a fifth of time spent surfing the web is on social networking platforms; making it the most favoured past time globally, and a lucrative market for digital media marketing.

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In both 2011 and 2010 Facebook held four of the top ten search queries posted, with the search term ‘facebook’ recorded by Experian Hitwise as the number one most searched term for both years.  The total query volume for all the Facebook terms featured on the top ten list, grew by 33 percent in comparison to last year.

The social media sites preeminence comes as little surprise with the growing popularity of digital media marketing across industries; the world’s most popular social networking site now has over 800 million active users with over 50% logging in to Facebook on a daily basis, it’s not hard to see why marketers have jumped on the proverbial digital media marketing bandwagon.  According to the Hitwise blog post their statistics also revealed exponential growth in the number of people searching for the social networking site in 2011:

“Analysis of the search terms revealed that social networking-related terms dominated the results, accounting for 4.18 percent of the top 50 searches. This is an increase of 12 percent compared with 2010. When combined, common search terms for Facebook – e.g., facebook and facebook.com – accounted for 3.48 percent of all searches in the United States among the top 50 terms, which represents a 33 percent increase compared with 2010.”

While the latest statistics from Experian Hitwise demonstrate the increasing popularity of social platforms such as Facebook and YouTube (Google’s broadcasting site found itself in second position on the Hitwise poll), which may have firmly established themselves in the consciousness of worldwide users and businesses alike, MySpace’s epic fall from grace was notable by the site’s absence from the top ten search queries of last year; dropping from number 5 in 2010, and the only website that had appeared in the 2010 but not the 2011 listings, apparently displaced by ‘yahoo.com’ making an entry and joining ‘Yahoo’ at number six.

The findings will no doubt add fuel to the Google and Facebook digital media marketing fire, with the search engine giant seeing an increase in the number of searches last year, however according to the Hitwise poll, Google is still lagging behind Zuckerberg’s social site and it’s dominant position:

“YouTube terms accounted for 1.36 percent, representing a 21 percent increase compared with 2010. Google terms (including YouTube) accounted for 1.59 percent – an increase of 27 percent compared with 2010.”

Perhaps unsurprisingly, Facebook does not appear on the “top lists” published by search engines Google, Yahoo, Bing, Ask or AOL, due to the criteria used when collating their lists; when it comes to Google’s at least, their top 10 search queries are based on “rising” search terms, rather than those that prove the most popular overall.

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With the recent launch of Google+ Pages for business, Top Click Media Reviews the impact of Google+ Pages for brands and organisations that adopt Search Engine Optimisation strategies as part of their general business market reviews; increasing web traffic and maximising the exposure of a brand online through PPC and SEO.

The Facebook ‘like’ button has proved to be a powerful tool for many businesses, and with the introduction of the Google +1 button and Google+ Pages for business this year, the search engine giant is following in the footsteps of the world’s most popular social media site.

In early November, Google announced the launch of Google+ Pages, which provides businesses with a new platform to communicate with their existing or potential customers.  The platform is designed for businesses, brands, products and organisations to build their public identity on the Google+ network.  Back in early July when Google+ launched in Beta, following a closed trial period of three months, Top Click Media Reviewed the potential posed by Google’s new social network, the general feeling at that time was that Facebook would prevail as the established choice for the online community, and it could take years for Google+ to ostensibly challenge their title, however Google have some tricks up their sleeve that are being used to sway opinion and coerce businesses over to the Google+ way of thinking.

One of the most notable is the simultaneous promotion of Google+ with the +1 button, used to circulate credible content amongst other Google users. Google+ Pages will enable businesses to link their various portfolios online, from their website, to their AdWords PPC sponsored links to their mobile sites, as Dennis Troper, Product Management Director for Google+ Pages explained via the AdWords blog: “we will also make it possible to link your Page to your AdWords campaigns for your site, so that all your +1s — from your Page, your website, ads and search results — will get tallied together and appear as a single total”.

The changes will mean that when a business, or brand, creates a Google+ Page online, that page can then be linked across a variety of platforms, including an existing website, and more specifically to an AdWords PPC Management account.  This then will mean that when someone +1’s any URL’s, or a landing page from a particular AdWords campaign, they are then linked back to a Google+ business page; augmenting the numbers on a fairly big scale.

At Top Click Media we review the best way for businesses to increase their web footprint and maximise the exposure of their brand online.  There is little doubt that publishing a Google+ Page will improve the position of a businesses webpage in Google’s search rankings; it’s like web nepotism, and having as much information about your brand or products online as possible, can’t be a bad thing.

Covering a range of platforms shouldn’t put businesses off, although having a presence across an ever increasing number of social media sites can at times be difficult to manage, different audiences engage via different mediums, some use Twitter, others Facebook, those with their finger on the pulse use Google+.  With even more social media management platforms opening up to the Google+ social network, including: Buddy Media, Context Optional, Hearsay Social, Hootsuite, Involver and Vitrue, using one interface to populate information across a range of platforms is relatively simple; they will index separately and you ensure that you have all social media bases covered across multiple social media platforms, communicating to a wider audience.  Top Click Media’s Review of the latest social platform from Google is favourable on the whole, but whether it can truly compete with Facebook remains to be seen.

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More importantly for UK businesses looking for SEO help to boost their online profile, a number of additional changes have been made to the way that Google identifies the relevance of content and how it ranks in their search results.

In his announcement, Cutts refers to the changes made to header and menu content, this has now been reduced, and snippets of a web page content have been increased, according to Cutts, this ensures text included in snippets is more relevant to the query:  “as we improve our understanding of web page structure, we are now more likely to pick text from the actual page content, and less likely to use text that is part of a header or menu.”

Other changes made to the way snippets are displayed includes the extension of ‘application rich snippets’ so that users conducting a search for applications will be presented with more information, including online reviews, another platform being pushed by Google as part of their ongoing commitment when it comes to SEO help, businesses are encouraged to provide prospective customers with as much information about a product as possible:

“This enables people who are searching for software applications to see details, like cost and user reviews, within their search results. This change extends the coverage of application rich snippets, so they will be available more often.”

In addition to the changes made to the appearance of titles and snippets in their results listings, Google are now placing less emphasis on boilerplate anchors, relating page titles back to specific content on a site’s webpage and de-duplicating the text appearing in these anchors:

“We look at a number of signals when generating a page’s title. One signal is the anchor text in links pointing to the page. We found that boilerplate links with duplicated anchor text are not as relevant, so we are putting less emphasis on these. The result is more relevant titles that are specific to the page’s content.”

Perhaps two of the most significant changes include improving how fresh content ranks in Google’s search results, and according to Cutts, this will have a big impact on rankings, 35% of total searches are likely to be affected and “6-10% of search results to a noticeable degree”, enabling Google to better determine “the appropriate level of freshness for a given query”.  In addition, Google will be placing more emphasis on official pages, by ranking them higher in their listings:

“We try hard to give our users the most relevant and authoritative results. With this change, we adjusted how we attempt to determine which pages are official. This will tend to rank official websites even higher in our ranking.”

Some of the changes made also include linguistic alterations, or what Google call ‘cross-language information retrieval’, involving the translation of queries posted in languages with limited content (such as Afrikaans, Norwegian, Welsh, Icelandic); webpages and titles relevant to the search conducted will now be translated from English into the language that was used to submit the query.

The effect of these changes outlined in the SEO help post from Cutts will no doubt become increasingly evident over the coming weeks as the changes take effect.

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“On November 7 Google announced Google+ Pages, offering brands the ability to manage their social media presence in the Google+ network. This move mimicked long-standing functionality offered by Facebook [...] In this early phase of a Google+ presence, brands are moving fast to create Google+ Pages. At the time of this report 61% of the top 100 brands have already established Google+ Pages.”

Businesses and brands will continue using Google+ in order to increase the number of “+1s” referencing their site, and recommending it to other registered Google users, effectively circulating their content online across a global network.  This is where Google will be hoping to underpin their social media platform and encourage it’s usage across global markets; increasing it’s popularity with consumers and brands alike.  By utilising their dominance in search markets, Google are taking advantage of devices such as indexing their Google+ Pages in their search results; no doubt they will be hoping that this will generate increased interest from online consumers as well as establishing their social platform’s popularity with the online community.

In addition, Google have provided an added incentive for businesses to set up their own Google+ Page, as Dennis Troper, Product Management Director for Google+ Pages explained in their latest AdWords blog post:

“We will also make it possible to link your Page to your AdWords campaigns for your site, so that all your +1s — from your Page, your website, ads and search results — will get tallied together and appear as a single total”.

Should companies start offering incentives for Google users to +1 them, as a number of brands do currently on Facebook, encouraging people to ‘like’ them by providing rewards for user endorsements, no doubt the exposure of Google’s social networking platform will proliferate, but it must establish itself within the consciousness of online communities, and attract enough active users to encourage wider audiences on the scale of existing social media platforms.

Although the SEO Agency report also identifies that just 12% of the top 100 US brands with Google+ pages have linked their homepage to their Google+ Page, compared to 53% of the same top 100 brands, that have linked their website homepage to their Facebook Page, indicating that Google+ still has a long way to go before establishing the sort of presence that both Facebook and Twitter have achieved in social media markets.

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And so they did.  It now transpires that Google+ Pages will mean big things for Google +1’s on their AdWords PPC Management sponsored links.  Google’s social networking site will enable businesses to link their various portfolios online, from their website, to their AdWords account to their mobile sites, as Dennis Troper, Product Management Director for Google+ Pages explained in their latest AdWords blog post: “we will also make it possible to link your Page to your AdWords campaigns for your site, so that all your +1s — from your Page, your website, ads and search results — will get tallied together and appear as a single total”.

The changes will mean that when a business, or brand, creates a Google+ Page online, that page can then be linked across a variety of platforms, including an existing website, and more specifically to an AdWords PPC Management account.  This then will mean that when someone +1’s any URL’s, or a landing page from a particular AdWords campaign, that are linked back to their Google+ business page, that +1 will not only be registered against that particular URL or landing page, but also on the Google+ Page; augmenting the numbers on a fairly big scale, as Troper goes on to explain:

“Consumers will be able to see all the recommendations your business has received, whether they are looking at an ad, [or] a search result or your page, meaning your +1’s will reach not only the 40 million users of Google+, but all the people who come to Google every day.”

Google’s +1 button now works across a variety of platforms, including their search facility, AdWords PPC management portfolio, on websites and mobile devices; +1 allows Google users to circulate content about a business or brand, and with Google+ Pages the effect of linking URL’s and landing pages with AdWords advertisements, further enhances the impact of social media on search and online advertisements, as well as the way customers engage with brands or businesses online.  These changes, inextricably linking a business’s Google AdWords PPC account with its Google+ Page, should not be underestimated, according to the online news site Search Engine Land:

“Previously, +1s were specific to individual URLs and only accumulated when people +1ed the URL in organic results or an AdWords ad that used that URL as a landing page. Google is now displaying +1s with ads both on Google.com and on the display network and has said ads with +1s perform better than ads without, presumably because they’ve been socially recommended.”

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Vic Gundotra, Senior Vice President of Engineering at Google, made the announcement via the Google blog yesterday morning, now everyone from smaller to larger businesses can launch their own page and utilise it as a tool to connect directly with audiences not just locally but also around the world:

“So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.”

For local based businesses in Surrey utilising Search Engine Optimisation in order to drive sales and ultimately increase revenue, tools such as the Google+ business pages provides a unique opportunity to engage on a personal level, and build relationships with potential customers, as well as keeping in touch with existing clients.  By creating a variety of groups within your Google+ page, you can communicate with relevant users, share insights and updates with them, or by hosting an online broadcast via the live Google+ Hangouts feature, you can make announcements, launch a new range or product or just simply keep in touch with customers in your area.

For local businesses, using SEO in Surrey catchment areas is an integral part of reaching out to new customers and growing your business within the community, as more and more people turn to the web to solve their queries with Google searches:

“People search on Google billions of times a day, and very often, they’re looking for businesses and brands. Today’s launch of Google+ Pages can help people transform their queries into meaningful connections, so we’re rolling out two ways to add pages to circles from Google search. The first is by including Google+ pages in search results, and the second is a new feature called Direct Connect.”

Google+ enables local businesses utilising SEO in Surrey as a means to engage with an even broader audience; and with the updated integrated search function, you can circulate your business on an even wider scale, by prefixing a search term for a business or brand with the + sign, people conducting a search via Google will automatically be directed to the relevant Google+ social page.

Via the same announcement on Google’s blogspot, Gundotra also indicated that there will be further advancements made to the Google+ social network, with additional improvements to be launched over the coming months:

“With Google+, we strive to bring the nuance and richness of real-life sharing to software. Today’s initial launch of Google+ Pages brings us a little bit closer, but we’ve still got lots of improvements planned.”

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The results for the third quarter for the whole of Google’s portfolio were up by 33% when compared to the same period last year, with Page reporting profits of $9.72 billion in revenue.

It is widely believed that the vast majority of the $2.5 billion revenue generated from their mobile speculations, is from Google’s mobile search ads, pay per click platforms, and although Page was not willing to confirm what proportion of their mobile profits was made up of mobile search compared to their display ad revenues, with Google’s authority in the mobile search arena, it is highly likely that this is the source of the larger proportion of their mobile income.

According to Page, there are now 190 million Android devices in circulation, an increase of 60 million when compared to figures presented for July, with their commitment to mobile pay per click advertising, ISP, OS sectors and the manufacture of hardware made apparent by the purchase of Motorola mobility earlier this year.  Google now covers the spectrum of key, lucrative markets that have demonstrated massive growth globally in recent years, with pay per click mobile search, and advertising leading the way.

Google’s announcement of almost $10billion in profits for Q3 alone comes as little surprise with their extensive portfolio, right now it seems that Google have all the bases covered across a spectrum of technology and online advertising services.

Google are in a strong position when it comes to targeting PPC content advertising and services for their users, integrating their web-based products and mobile operating systems with a hardware solution to complement their existing portfolio; further augmenting the strength of their core product Google AdWords, with the establishment of an already globally recognised brand within the hardware market.

News also came this week that Samsung is now the leading Smartphone vendor, shipping more handsets even than their primary competitor Apple.  Their range of mid to high-end Android devices was one of the main factors in them overtaking iPhone sales globally, and securing a market share of 23.8% (an increase of 14.5%).  According to reports almost 28 million devices were shipped by Samsung in Q3, compared to 17.1 million iPhones giving them just a 14.6% share of the global market.

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The announcement came via the Google AdWords blogspot which details the key benefits presented by their Dynamic Search Ads.  The premise of Google’s latest online advertisement tool is to link relevant searches conducted by users, to an advertisement that is dynamically generated by Google in response to a query, taking the key terms and creating a headline that stands above text which is taken from the appropriate landing page of your website.  Clever stuff.

The service is linked to existing, managed Google AdWords strategies, and runs without precluding established campaigns; the Dynamic Search Ads service will work in conjunction with Google’s traditional online advertising platforms:

“The ad enters the auction and competes normally — but we’ll hold it back for any search where you also have an eligible keyword-targeted ad. So you get additive results from broader exposure for more of your in-stock inventory, without disrupting your existing keyword campaigns.”

The system is aimed at large enterprises operating via the web, and is specifically focused towards online retailers with a constantly changing stock inventory.  Taking an advertisers template Google’s Dynamic Ad platform will generate the relevant ad copy by drawing on information made available on a retailers website.  Similarly to Google’s AdWords express, created for smaller businesses advertising locally, Google eliminates the need to select reams of keywords, instead ads are automatically displayed in response to searches that Google identifies as relevant.

The development of a contemporaneous advertising product was inspired by the volume of unique searches that Google sees each day, as the Director of AdWords Product Management Baris Gultekin explains:

“Each day, 16% of searches that occur, Google has never seen before. So even well-managed AdWords campaigns containing thousands of keywords can miss relevant searches, experience delays getting ads written for new products, or get out of sync with what’s actually available on your web site.  That’s not great for advertisers. It’s also not great for end users, who appreciate relevant ads linked to landing pages with in-stock items that perfectly match what they’re searching for.”

The development of the latest Google AdWords tool comes as ‘up-starters’ within the industry introduce new SEO platforms, Google has responded with an array of sophisticated ad devices for online marketing, maintaining it’s dominance in the optimisation stakes.

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