Earlier this month Google Associate and SEO agency specialist Matt Cutts tweeted: “weather report: expect some Panda-related flux in the next few weeks, but will have less impact than previous updates (~2%)”.  A week prior to the communication from Cutts, Google rolled out version 2.5 of it’s Panda algorithm, originating from the very same Panda update that ellicited mixed responses, and caused some controversy earlier this year, because of it’s impact on legitimate sites publishing quality, relevant content.  The update was cited as necessary to: “reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful”.

(more…)

Google has added the +1 feature on the Google Display Network for Google AdWords Advertisers.  As part of their Pay Per Click portfolio, Google are enhancing their offerings in the display ad market, and as Eider Oliveira, Senior Software Engineer for Google explained in the announcement made via the Google AdWords blog, the +1 button combined with the display ad approach has the potential to revolutionise the way that people interact with advertisements online:

(more…)

In June this year Google’s Vice President of Product, Management and Display advertising, Neal Mohan, gave his key note speech at the IAB Innovation conference, and predicted the key changes that advertising will undergo over the coming years; namely the influence of display advertising in what he defined the: “advertising revolution”.  According to Mohan, display advertising is a concentrated approach fixed on user engagement, and Google anticipate this to be the future for marketing strategists, augmenting existing approaches to SEO management as a means of engaging with users and establishing brands using web-based platforms.

(more…)

After three months of being in closed development tests, the new Google social media project Google+ is now open to everyone. Two weeks after its launch in BETA, Google announced that their new social media site had attracted 10 million users, and according to web analysts, it is estimated that there are currently 25 million members using Google+ to connect with other web users globally.

(more…)

Google has partnered with Intel Corporation to produce smartphones that will run the Android operating system, using Intel Atom chips, and aim to launch the new devices early next year.  Google has recently adapted a number of it’s advertising management tools, such as Pay Per Click, in order to meet with the rising demands posed by online mobile users, with smartphone and tablet sales rising at a rapid rate across Europe and the US.

(more…)

A recent study conducted by Ability, a provider of e-commerce software development tools, has found that sales conversions on tablets outnumber those on smart phone devices by almost three to one.

(more…)

Google has announced the implementation of a new metric in the AdWords portfolio, that provides users with the opportunity to identify the estimated cost of bidding for top positions in search engine results pages (SERPs).

(more…)

In June of this year Google launched it’s +1 button, allowing users to circulate content among the Google community and across the web.  The following month Google reported that it had crossed 2 billion views daily, at the end of August that figure had doubled to 4 billion daily views.

(more…)

Social Media has long played an integral role in Search Engine Optimisation campaigns for many businesses, largely due to its ability to incorporate a number of key factors, augmenting the success of a site or keywords performance in Google’s listings.

(more…)

Google has announced today the acquisition of Motorola Mobility in a deal worth $12.5 billion.

(more…)

According to Mashable’s Ben Parr, Google are currently engaged in discussions with Twitter, and other social networking sites, to revive the Realtime search functionality that was disabled last month.

(more…)

As the launch of Google+ for all users is still eagerly anticipated by many across the globe, people already trialling the service are praising its functionalities and the services it provides, in particular it’s position as the major driving force for the social video market.

(more…)

Although Google’s new social networking site Google+ is still available to users by invitation only, according to digital marketing specialists comScore, Google’s social project has already established itself among the online global population, stacking up 20 million visitors across the world, in just it’s first three weeks:

(more…)

Earlier this year Hal Varian, Chief Economist at Google, contributed to the Google Inside AdWords blog post, and gave his insight into how best to interpret metrics for Google AdWords search positions: “many advertisers are concerned about the average position of their ads.  Though this metric can be useful, it’s easy to misinterpret”.

(more…)