‘Living Ads’ Launched last week at the Yahoo Connect Forum in New York, where advertising opportunities presented by tablet PC and Smartphone platforms were reviewed, with particular focus on engaging customers through digital advertising mediums.  Marketers and advertisers were encouraged to: “take advantage of the marketing opportunities presented through mobile, tablet and connected television channels”.

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Transport for London has issued a request for telecoms companies to submit their proposals for rolling out a Wi-Fi network across 120 underground stations in time for the 2012 Olympic and Paralympic games. (more…)

Gartner estimate Apple are set to sell 40m iPads this year; as they prepare to launch their second generation iPad for sale in the UK, all eyes are on the competition from the likes of Samsung and HP; but while the manufacturers battle it out to compete with Apple’s hardware development; elsewhere attention is being turned to the global impact of mobile web technology.

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Over the past few years, there has been near-constant discussion in the world of SEO relating to the use of mobile, and how businesses need to optimise their sites in order to cater for this new way of accessing the internet. (more…)

Mobile giants O2 have confirmed that they will soon be launching a free wireless service across the UK, which they intend will increase the number of existing networks for customers by fifty percent again, by the year 2013. (more…)

Fans of the Apple iPad could find themselves becoming disloyal, following an announcement by mobile phone manufacturing giants Samsung that they will be launching a new product which looks set to rival sales of the popular iPad. (more…)

New research has identified a possible link between excessive use of mobile phones, and the medical condition tinnitus. The condition causes an ongoing ringing or buzzing in the ear, which affects approximately ten percent of the population.
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Wireless Intelligence, the organisation dedicated to providing wireless networks advice to companies, has conducted a study to find out how many people are using mobile phones, globally. The research shows that over one billion new mobile users have signed up to connections within the past year and a half. (more…)

Microsoft have this week announced the cancellation of their European launch of their Kin mobile, following a number of restructures within the organisation. Launched in May this year, the Kin was heralded as an alternative option for smartphone users, but it has been estimated that since being made available for purchase, the company have only managed to sell 500 handsets. (more…)

For a while now, Google has made no secret of the fact that it believes that mobile is going to be a key growth area for the internet and internet advertising in particular. So confident were they of this that in 2008, with some assistance from the OHA, they built the first mobile only operating system and then, last year, took the bold step of actually releasing their own handset, the HTC. (more…)

A group of computer hackers led by German encryption expert, Karsten Nohl claimed this week to have cracked the secret code that keeps around eighty per cent of the world’s mobile phone conversations secret. The team then published the code online leaving upwards of three billion mobile phone users vulnerable to having their calls intercepted. (more…)

The workplace is becoming less defined by desks and terminals every day, people are recieveing emails and surfing the internet anywhere and everywhere, increasingly through phones as well as laptops. It’s no different in social life either, a huge number of people now have an incredibly high standard of internet connectivity and computer processing sitting in their coat pockets, ready to use at a moment’s notice, almost no matter where they are. This is why any PPC professional worth their salt knows how to plan a good mobile campaign, and why you should too.

To that end, we’ve decided to let you in on a few of Top Click Media’s main mobile advertising tips, so sit back and prepare for liftoff. (more…)

After the Palm Pre finally went on sale last Saturday, the question on the SmartPhone industry’s collective lips this week has been, was the launch a success? The answer… Too early to say. In total, somewhere between 50,000 and 100,000 phones were sold. This sounds impressive and represents the single best weekend of sales ever for Sprint Nextel (the phone’s exclusive mobile carrier), though is it all smoke and mirrors? (more…)

Finnish company, Nokia may still be the biggest mobile phone company in the world though in recent years they’ve been consistently outperformed in the innovations stakes by their Smart Phone rivals, in particular Apple, whose success with the App Store pretty much caught Nokia napping. This lack of initiative has led to Nokia having to watch on in horror over the last few quarters as their profits and market share erode steadily. (more…)