Archive for the 'Mobile' Category

For a while now, Google has made no secret of the fact that it believes that mobile is going to be a key growth area for the internet and internet advertising in particular. So confident were they of this that in 2008, with some assistance from the OHA, they built the first mobile only operating system and then, last year, took the bold step of actually releasing their own handset, the HTC.

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A group of computer hackers led by German encryption expert, Karsten Nohl claimed this week to have cracked the secret code that keeps around eighty per cent of the world’s mobile phone conversations secret. The team then published the code online leaving upwards of three billion mobile phone users vulnerable to having their calls intercepted.

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The workplace is becoming less defined by desks and terminals every day, people are recieveing emails and surfing the internet anywhere and everywhere, increasingly through phones as well as laptops. It’s no different in social life either, a huge number of people now have an incredibly high standard of internet connectivity and computer processing sitting in their coat pockets, ready to use at a moment’s notice, almost no matter where they are. This is why any PPC professional worth their salt knows how to plan a good mobile campaign, and why you should too.

To that end, we’ve decided to let you in on a few of Top Click Media’s main mobile advertising tips, so sit back and prepare for liftoff.

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After the Palm Pre finally went on sale last Saturday, the question on the SmartPhone industry’s collective lips this week has been, was the launch a success? The answer… Too early to say. In total, somewhere between 50,000 and 100,000 phones were sold. This sounds impressive and represents the single best weekend of sales ever for Sprint Nextel (the phone’s exclusive mobile carrier), though is it all smoke and mirrors?

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Finnish company, Nokia may still be the biggest mobile phone company in the world though in recent years they’ve been consistently outperformed in the innovations stakes by their Smart Phone rivals, in particular Apple, whose success with the App Store pretty much caught Nokia napping. This lack of initiative has led to Nokia having to watch on in horror over the last few quarters as their profits and market share erode steadily.

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According to research collated by ComScore over the last year, mobile Internet use has now proliferated to the extent where it can no longer be seen as a niche activity. The magic number in the pile of data is daily use, which denotes routine and actual usefulness as opposed to novelty value this figure rose by 107% from 10.8 million daily users to 22.4 million from January 2008 to January of this year.

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Remember a couple of years ago when Apple made such a big deal about the band, U2’ s association with the iPod? Remember the shiny, black device that came with the band’s signatures on the back and their latest album loaded onto it? It seemed like a marriage made in heaven, didn’t it? Well, unfortunately I have to break the news that the association between the self proclaimed ‘world’s biggest band’ and the world’s biggest mobile device has ended in divorce and, even worse, there’s another device in the picture.

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Anyone with even a passing interest in the mobile market knows that Apple is pretty much in charge at the minute. However, people might not have suspected by how much. It turns out that Apple currently controls just over two thirds of the mobile web traffic, at 66.61 percent. Its competitors, on the other hand, have little more than a foothold.

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It’s heartening/sickening (delete as appropriate) to see that even in these times of increased economic hardship, not everybody is struggling to make ends meet. It appears that there are some amongst us still willing to spend big, big and pointlessly. An Australian jewellery designer named Peter Aloisson has created a $2.5 million iPhone – yes you read the amount right.

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One of the more interesting nuggets thrown up by this week’s Mobile World Conference in Barcelona is the announcement that Vodafone and search engine minnow, Opera, are to team up to create a mobile browser aimed at lower end mobile handsets. It’s essentially a new version of the Opera Mini mobile browser that will offer fully functional browsing, even on phones with systems as low-end as Java. The pages will be compressed by up to 90 percent making them to be viewable on even very budget phones and allowing fast browsing even in areas with slow network speeds.

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After Verizon Wireless and RIM (Research in Motion) spent the better part of two years developing it, hopes were high for the Blackberry Storm. Some at both companies even dared to believe that it could compete with the iPhone. Now however, as the new device deals with a reputation that is plummeting rapidly, it seems that was too much to hope for.

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Towards the end of 2007 Google unleashed Android, an operating system for mobile phones. 15 months later, the first phone to run on Android, the Samsung G1, is on the market and many more from companies like Sony and Samsung are expected to follow this.

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Just as Palm gears up to launch what by all accounts is a fairly impressive new SmartPhone, another runs into trouble. Orange are believed to be on the verge of removing the Blackberry Bold from its range, due to persistent issues.

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Over the past few months we’ve been telling you all about the imminent arrival of Palm into the SmartPhone market. Palm are essentially betting the survival of the company as we know it on their new device which will be premiering at the upcoming Consumer Electronics Show. Up to now the reporting on this has been pretty much all conjecture, but now we’re finally in a position to reveal some actual details.

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