Citi analyst Mark Mahoney has produced a document taking the statistics generated by comScore in one of their many online studies, which indicates that across a range of markets, including the key industries: media, retail, travel, auto, finance and health, the biggest players within these verticals are deriving the larger proportion of their web traffic from Google’s search engine, influenced by their portfolio of PPC Management solutions.

Although it appears from the reports findings that Google’s dominance slipped ever so slightly, according to Mahoney: “Google has gone from delivering 17 percent of all the traffic to the top 30 Websites in 2010 and 2011 to 16 percent in 2012”.  Google has seen it’s ascendancy decrease fairly dramatically within the health sector, their traffic share dropping from 24% in January 2010, to 21% in the same month a year later, and down to 15% in January of this year, according to the data.

Google has long been the top “traffic referrer” and provider of PPC management solutions for some of the worlds biggest websites and across a range of vertical markets, however the report does highlight the significance of Google’s continued reign over other search engine providers, especially in what the report identifies as a “fluid” market; and one which Mahoney concedes is incredibly competitive; with Yahoo and Bing following in the shadow of Google’s dominance over global search and PPC management.

The report assesses the raw data provided by comScore and outlines some of the key trends within US search markets.  Out of 30 of the most traffic heavy sites in the US, Google ranks as the number one provider of traffic for 23 of these, and the report notes that: “by contrast, the #2 (Yahoo!) and #3 (Microsoft) influencers accounted for 11 percent and 6 percent of traffic to the top 30 Websites”.

Both Bing and Yahoo have seen little movement in these verticals from 2010 to 2012, although Yahoo can take some consolation from the fact that they have remained stationary in their position over the years, and given the general “market perception” that Yahoo! is a “deteriorating asset” the stasis in this particular research is perhaps heartening.  Although Mahoney does point out that for Microsoft the figures would prove “something of a negative surprise given signs of Bing Search market share gains”.

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“Last month we introduced Google+ Pages to provide a new way for you to build a public identity on Google+. We’ve been listening closely to your feedback and today we’re introducing several new tools and controls to help you better manage your pages”.

One of the key features for business users includes the ability for 50 managers to have access to a Google+ Page with admin rights, enabling them to login and make changes and updates to a primary page.  Each manager can have their own credentials with the ability to: “publish posts, respond to comments, add photos, change profile information”.

For any marketer using Pay Per Click and social media as a platform to engage web users with their brands, or products online, who want to know what social interactions are taking place; without having to stare at their page every second of the day to keep track of communications, the addition of notification settings is a welcome inclusion for existing Google+ users:

“Another feature we’ve added is a way for you as a page owner to get notifications about actions on your page. With this change, you’ll be able to customize the notifications for your business page separately from your personal profile, allowing you to choose the level of detail that’s most appropriate for you.”

With customisable options you can select which specific interactions are important to you, and decide what communications you would like to receive notifications about, as well as having the freedom to adjust how you are notified through the “delivery preferences” setting.

The team at Google+ has also augmented the way that connections and +1’s are displayed on Google+ Pages, making the number of ways people have connected with your brand or business more explicit to users accessing your social outlet:

“We’re also making a change to the +1 count shown on your Google+ Page. Starting today, the bold count on your page will include both your +1’s on Google+ and across the web, as well as the number of people who have added you to a circle. This change will not affect the way +1’s are counted or displayed on ads or search results.”

The changes represent Google’s continued commitment, when it comes to developing their social platform for business users, engaging with Pay Per Click and social media to extend their online reach, and maximise the exposure and profile of their brand or business.

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And so they did.  It now transpires that Google+ Pages will mean big things for Google +1’s on their AdWords PPC Management sponsored links.  Google’s social networking site will enable businesses to link their various portfolios online, from their website, to their AdWords account to their mobile sites, as Dennis Troper, Product Management Director for Google+ Pages explained in their latest AdWords blog post: “we will also make it possible to link your Page to your AdWords campaigns for your site, so that all your +1s — from your Page, your website, ads and search results — will get tallied together and appear as a single total”.

The changes will mean that when a business, or brand, creates a Google+ Page online, that page can then be linked across a variety of platforms, including an existing website, and more specifically to an AdWords PPC Management account.  This then will mean that when someone +1’s any URL’s, or a landing page from a particular AdWords campaign, that are linked back to their Google+ business page, that +1 will not only be registered against that particular URL or landing page, but also on the Google+ Page; augmenting the numbers on a fairly big scale, as Troper goes on to explain:

“Consumers will be able to see all the recommendations your business has received, whether they are looking at an ad, [or] a search result or your page, meaning your +1’s will reach not only the 40 million users of Google+, but all the people who come to Google every day.”

Google’s +1 button now works across a variety of platforms, including their search facility, AdWords PPC management portfolio, on websites and mobile devices; +1 allows Google users to circulate content about a business or brand, and with Google+ Pages the effect of linking URL’s and landing pages with AdWords advertisements, further enhances the impact of social media on search and online advertisements, as well as the way customers engage with brands or businesses online.  These changes, inextricably linking a business’s Google AdWords PPC account with its Google+ Page, should not be underestimated, according to the online news site Search Engine Land:

“Previously, +1s were specific to individual URLs and only accumulated when people +1ed the URL in organic results or an AdWords ad that used that URL as a landing page. Google is now displaying +1s with ads both on Google.com and on the display network and has said ads with +1s perform better than ads without, presumably because they’ve been socially recommended.”

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The results for the third quarter for the whole of Google’s portfolio were up by 33% when compared to the same period last year, with Page reporting profits of $9.72 billion in revenue.

It is widely believed that the vast majority of the $2.5 billion revenue generated from their mobile speculations, is from Google’s mobile search ads, pay per click platforms, and although Page was not willing to confirm what proportion of their mobile profits was made up of mobile search compared to their display ad revenues, with Google’s authority in the mobile search arena, it is highly likely that this is the source of the larger proportion of their mobile income.

According to Page, there are now 190 million Android devices in circulation, an increase of 60 million when compared to figures presented for July, with their commitment to mobile pay per click advertising, ISP, OS sectors and the manufacture of hardware made apparent by the purchase of Motorola mobility earlier this year.  Google now covers the spectrum of key, lucrative markets that have demonstrated massive growth globally in recent years, with pay per click mobile search, and advertising leading the way.

Google’s announcement of almost $10billion in profits for Q3 alone comes as little surprise with their extensive portfolio, right now it seems that Google have all the bases covered across a spectrum of technology and online advertising services.

Google are in a strong position when it comes to targeting PPC content advertising and services for their users, integrating their web-based products and mobile operating systems with a hardware solution to complement their existing portfolio; further augmenting the strength of their core product Google AdWords, with the establishment of an already globally recognised brand within the hardware market.

News also came this week that Samsung is now the leading Smartphone vendor, shipping more handsets even than their primary competitor Apple.  Their range of mid to high-end Android devices was one of the main factors in them overtaking iPhone sales globally, and securing a market share of 23.8% (an increase of 14.5%).  According to reports almost 28 million devices were shipped by Samsung in Q3, compared to 17.1 million iPhones giving them just a 14.6% share of the global market.

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Both Google and Facebook provide advertisers with what are primarily PPC services, as well as other advertising options.  Google’s AdWords and Facebook Ads are the big hitters in PPC Management, mainly due to the size of their audiences.  Google still far outnumbers other contenders in the search engine market, with almost two-thirds of the market share, while Facebook is edging ever closer to securing 1 billion user accounts worldwide.

According to the research firm eMarketer, it is estimated that Facebook’s net earnings will be over $4.2 billion worldwide in 2011, equating to £2.66 billion.  90% of the money made by Facebook is through advertising revenues, with SMB’s accounting for the larger proportion of businesses using Facebook to advertise their brand or product.

Without doubt, they both have their merits, and provide distinct services relevant to particular businesses, brands or products.  Both platforms provide free marketing tools for subscribers, such as Facebook’s Pages and Google’s Places, neither of which require an ad buy from advertisers, and both provide the ability to target specific market segments when running online campaigns; but here is where the two platforms diverge.

Larry Kim, Chief Technical Officer of the online marketing firm WordStream explains that in order to understand the benefits of Google’s PPC management operations in comparison to Facebook, and to identify which provides the best fit for your business, product or brand, you first need to pinpoint exactly what it is that you are trying to achieve from your online campaign: “SMBs really have to figure out what they are trying to sell and to who, is it branding, or are you trying to sell something very specific?”.

Facebook users tend to be online during a single session for a much longer period of time compared to someone conducting a Google search; making Facebook a more suitable platform for raising brand awareness or communicating a single, clear message about a product or a particular area of your business, Facebook also makes it easier for advertisers to target a specific group or demographic.  ‘People-oriented’ messages are harder to orchestrate using the Google AdWords platform than they are through Facebook, which makes it easier to single out your target audience that you want your advertisements to reach.  But as explained by Kevin Casey from InformationWeek the online news site for SMB’s, conversely, Google has access to a wider range of users when it comes to web searches, potentially acting as a more suitable solution when it comes to increasing web traffic and click throughs:

“Facebook isn’t strong in pure Web searches; Google has the clear advantage there, and as a result could be the better fit for driving actual clicks and conversions around specific products. It comes down to intent: whereas Facebook users might just be checking up on their friends or posting vacation photos, Google searchers typically have a much more specific goal.”

In order for advertisers to effectively manage PPC campaigns, the key is identifying your audience, who you want to reach, and what message you are trying to communicate.  Knowing which platform best suits your audience and the message you are attempting to convey is the answer to ensuring PPC management is implemented effectively as part of your marketing strategies.

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“Incorporating personal recommendations into display ads has the potential to change the way people view advertising. A display ad becomes much more powerful when people can see which of their friends and contacts have chosen to endorse it.”

The benefit for AdWords and PPC users is that the +1 button will circulate content amongst a much broader audience, and as Google are investing heavily in display ad marketing strategies, adding ten channels to their You Tube platform that will broadcast solely for specific industries such as sport and fashion, it was only a matter of time before they included the +1 functionality for existing display ad users.

Google see display ads as the future for PPC campaigns; encouraging increased traffic by engaging with potential customers in a way that traditional advertising strategies cannot, and by incorporating the +1 button as part of this feature, content is proliferated, endorsed and recommended, with the potential to engage with new audiences maximised, as Oliveira goes on to explain:

“What’s even better is that the +1 button on display ads will work together with +1 buttons on search results, search ads, and websites. A single +1 applies to the same content across the web, no matter where it appears”.

Google is relying on the +1 button, combined with their new social project Google+ to further establish Google as a purveyor of quality content, encouraging social connections and endorsements from other web users, in order to maximise the effect of ad campaigns for AdWords and PPC clients.  By supporting display ads in their portfolio of products, Google are seeking to future-proof their services, and as they are fending off competition from new operations such as Twitter’s web Analytics tool, Google will no doubt be looking to the next generation of advertising platforms as a means of maintaining their dominance within this arena.  As identified by Oliveira, +1 is making an impact globally with multi-billion daily impressions:

“Since its introduction on search results and search ads, the +1 button has been installed on over a million websites across the web with over 4 billion impressions daily […] we’re expanding that to include display ads across the web on both desktop and mobile. For the first time, you’ll be able to run social-enabled ad campaigns that work across millions of sites in over 40 countries around the world.”

Google have long been advocates of display advertising as a concentrated approach centered around user engagement, and have indicated that it will underpin the future for search advertising, augmenting existing approaches to SEO management as a means of engaging with users and establishing brands using web-based platforms.

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One of the key benefits provided by the new tool is the ability to produce reports measuring the impact that social media has on web traffic.  Google uses the example of ‘campaign tagging’ links that are shared between a blog, social platform or a website; when a new post is published, if users operating the Analytics PPC dashboard also tweet about their new content, by utilsing the real-time report function, the immediate affect that a tweet has on site traffic can be tracked, as John Jersin, of the Google Analytics Team explains:

“For example, last week we posted about the latest episode of Web Analytics TV and also tweeted about the post. By campaign tagging the links we shared, we could see how much traffic each channel is driving to the blog as it happened. We could also see when we stopped receiving visits from the tweet, which helps know when to reengage.”

The enhancement will largely benefit users who utilise social media as a means of driving web traffic to their site or online store front, as it affords the opportunity to draw correlations between these two factors and their interdependence, allowing users to measure just how important social platforms are, as well as providing insights into tweets, posts or updates that have the highest rate of click throughs and ultimately sales conversions.

Aside from the ever increasing importance of social media when it comes to marketing strategies, the added benefit of the Google Analytics Real Time functionality is the ability to ensure that campaigns are being correctly measured before their launch, as Jersin goes on to explain:

“Another way I’m using Real-Time is to make sure campaign tracking is correctly implemented before launching a campaign. When getting ready to launch a new campaign it’s critical to make sure your measurement plan is working before you start driving visitors to the page. With the Real-Time reports you can find out in seconds whether you’re getting the data you want in Google Analytics.”

The Google Analytics PPC dashboard is likely to come under scrutiny, and receive a number of updates similar to those provided by the ‘Real Time’ tool, in order to maintain it’s dominant position in the SEO market space, as the web’s more junior players, such as Twitter, increase their service offerings and provide their own analytics tools, in a bid to rival the established search engine giants like Google.

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With the well documented success of smartphone technology, Intel are keen to break into the market, currently dominated by ARM, used by Microsoft’s Windows smartphones, while other companies manufacturing mobile processors such as Texas Instruments and Samsung, license ARM’s architecture.

The announcement comes just months after Google acquired hardware manufacturer Motorola mobility, and completes the circle of hardware, processor and operating system development, indicating that Google will be leveraging their partnership with Intel in the manufacture of mobile devices that can compete with the Apple iPad and iPhone; a move that has proved unsuccessful for many manufacturers in recent months, including HP and RIM.

The Intel and Google partnership is mutually beneficial, as Google’s Android platform holds a 40% share of the smartphone market, more than both Apple or Microsoft’s operating systems, enabling Intel to benefit from the dominance of Google’s operating system in this sphere.  The adaptation of their Pay Per Click Management Suite, also complements the full range of hardware, software and services provided to the mobile market by Google.  According to Real World Technologies analyst David Kanter:  “it’s really about Google saying that Intel is going to be a first-class citizen in the Android ecosystem”.

Both organisations are aiming to optimise Google’s Android mobile software, for use with the lower-powered Atom chips, in order to expedite the ‘time-to-market’ of smartphones using Intel technologies.   Until fairly recently, phone manufacturers have been solely responsible for enabling the compatibility of Android friendly hardware, for use with Intel processors; the new model will ensure Google’s Android software is optimised at the point of manufacture for use with Intel’s Atom chips.

The move is fairly critical for Intel, as the proliferation of tablets and smartphones has lead to increased speculation, and subsequent evidence, to suggest that the curtain is falling on the average PC, with sales declining in mature North American and European markets.  The x86 architecture adopted by Intel is aligned to the PC market, and has proved to be inefficient on smartphone devices; impacting on the battery life, with it’s high consumption of power.

This is not the first time Intel and Google have worked in collaboration, in 2006 the pair announced plans to bring together Google Video with Intel’s Viiv technology, making it easier for consumers to: “search, manage, and consume the huge amount of video information available on the Internet”.  Five years on, no doubt the objective in their latest partnership will be much the same; allowing users to consume the ever increasing amount of information that is available to them, on a device powered by Intel’s Atom chip and delivered via Google’s Android operating system, with web usage monitored by Google’s ever expanding portfolio of PPC and SEO management tools.

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The +1 button serves as yet another device in the ever expanding Pay Per Click Management functions provided by Google, giving +1 subscribers the ability to measure the popularity of their site, with Google account users taking the content of an advertisement or an organic search result, and using the +1 button to recommend it to their fellow Google users.

By commending a site for its relevance, or the quality of its content to people across the world, the Google +1 feature will generate increased interest in a sponsored link or web page.  According to the announcement made on Google’s official AdWords blog, the global deployment of Google’s new tool will effectively enhance the accessibility of a sites content to online users, helping people to ‘find’ the sites that others rate highly:

“A few months ago we released the +1 button on English search ads and organic search results on google.com. More recently, we’ve made the +1 button available to sites across the web, making it easier for people who love your site to help their friends and other users find your content in Google search.”

The +1 button provides businesses with the opportunity to increase web traffic, and maximise the profile of their webpages.  Google’s +1 encourages people to utilise the feature in much the same way as the Facebook ‘like’ option; enforcing the popularity of a brand, product, or news site; providing a tool that will enable PPC customers to measure the global impact of their content or campaigns amongst the online population.

The new functionality enhances the expanding portfolio of PPC Management tools, with a site featuring higher up the rankings likely to attract more views, and more +1 clicks, in turn drawing more users to view the content displayed on a company webpage, as it is circulated globally among the online community of Google users.

According to Google the tool will prove invaluable in the performance of PPC monitoring, and forms an integral part of their approach to the future of customer-centric advertising campaigns, putting the user right at the centre of their search interactions, and giving them the opportunity to provide invaluable feedback about their search experiences:

“We expect that personal annotations will help users know when your ads and organic search results are relevant to them, increasing the chances that they’ll end up on your site.  Think of +1 buttons as an enhancement that can help already successful search campaigns perform even better, now, at a global level.”

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The move into display advertising will further develop Google’s range of online marketing products, particularly in the pay per click management arena, with Google calling for advertisers to change the way they engage with their clients; by putting the interests of their target audiences at the forefront of their campaigns, and reaching out through interactive platforms, beyond existing methods of marketing a product or a brand online.  As Google explained in the announcement made on their blog spot:

“By combining Admeld’s services, expertise and technology with Google’s offerings, we’re investing in what we hope will be an improved era of flexible ad management tools for major publishers. Together with Admeld, we hope to make display advertising simpler, more efficient and more valuable, provide improved support and services, and enable publishers to make more informed decisions across all their ad space.”

With Google proposing to lead the way in the display advertising market, the acquisition of Admeld will facilitate the expansion of existing pay per click management tools, and other online advertising services, into sophisticated media that gives advertisers the tools to develop and publish their campaigns, as well as monitoring their success rate and responses from target audiences.

By partnering with Admeld, Google further their advancement in breaking down the boundaries posed by the current, overly complicated platform, that is only accessible to the few who can afford to invest in the development of interactive media advertising:

“What’s driving this relationship is a shared belief that managing display advertising is still far too complicated for publishers, and together Admeld and Google can help address some of the underlying inefficiencies. Though we have no specific integration plans yet, we imagine our combined offerings can help publishers make more informed, efficient, and profitable decisions across all tiers of their inventory.”

The prospects posed by Google’s acquisition is an exciting one for the advertising industry; with investment in the evolution of developer friendly foundations in the display market, the Google and Admeld partnership marks the precursor to the continued development and investment in this innovative advertising arena, one that will no doubt continue to flourish over the coming years:

“The space has come a long way, but despite all the progress, it still has a long way to go. Our goal, together with Google, is to continue to move display advertising forward and ensure that publishers stay on the cutting edge.”

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With many people questioning the impact that the upgrade will have on the browsing public, and more specifically on pay per click management services and their functionalities, Google were keen to state from the outset that disruptions for AdWords users would be minimal, if non-existent:

“We do not anticipate any significant impact on AdWords, AdSense and DoubleClick users or their campaigns. Google supports IPv6 because it’s critical to the future of the open web. With limited address space, the Internet is bursting at the seams, and IPv6 is the best solution.”

Although Google dismissed the impact that the trial would have on their pay per click services, speculation has continued about the long term effect on this particular approach to internet advertising; with the focus on pay per click management solutions as an adaptive response to the proposed changes to the existing protocol.

The expansion from IPv4 to IPv6 will allow more devices, and users, to access the internet, while also providing more flexibility when it comes to the allocation of addresses and routing traffic at maximum efficiency levels.

As well as global search engine providers such as Google and Yahoo! testing the new protocol, the trial was carried out in conjunction with over 1000 participating websites, and on the whole has been marked as a success, according to Google’s blog, the day ‘passed without incident’.

The move to IPv6 is being identified as a critical step in the continued proliferation of the internet, it’s efficiency and availability to users.   The Internet Society has long been championing the move, and published a statement on their website, outlining their concerns  about the continued, exponential growth of the internet under the current IPv4 protocol:

“With IPv4 addresses running out this year, the industry must act quickly to accelerate full IPv6 adoption or risk increased costs and limited functionality online for Internet users everywhere.”

The move has been welcomed by many as the next viable step in the evolving and rapidly expanding internet market, however some fear that the new protocol will bring with it a new range of problems, specifically when it comes to tracking IP addresses in order to prevent service attacks, as well as impeding the success of existing solutions when it comes to click fraud and search engine manipulation.

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The association is likely  to benefit marketers using Pay Per Click Management services, in conjunction with other Google resources for advertising online, by providing in-depth data relating to the way users engage with mobile technology, as identified by Google when the announcement was made:

“We’re always looking for new mobile insights to help advertisers better understand the mobile environment, build their brands and grow their businesses on this platform.  Today, we’re announcing that we’re teaming up with Digitas, an integrated brand agency, to deliver original mobile marketing insights and usage research.”

With their recent addition of mobile devices to their Google AdWords dashboard, providing marketers with the ability to monitor the click through rate of campaigns published on mobile devices, the move to partner with Digitas will serve to further enhance Google’s portfolio of products within this market space.

The provision of  PPC Management services for advertisers targeting users of mobile devices is an area demonstrating rapid growth; one that Google has a keen interest in pursuing.   According to numerous industry reports the developing mobile market space is one that is set to steadily rise over the coming months, even years, as identified by Google: “the mobile device has become a trusted shopping companion” consumers are now turning to their SmartPhones and tablets more than ever before, and this is proving a lucrative channel for marketers to pursue new business, especially through the use of PPC management tools.

The partnership will provide Google with the opportunity to converge their own marketing statistics, with the research and development insights provided by Digitas; providing users with optimum services when it comes to monitoring user behavior on mobile devices and identifying prevalent trends, as well as the success rate of campaigns launched via a mobile device using PPC management solutions:

“Over the course of the year, our collaboration with Digitas will look at a range of mobile trends to better understand how the advancement of mobile technology and smartphone adoption impacts consumer behavior.”

The information produced by the Google and Digitas partnership will prove invaluable in the development and implementation of SmartPhone and tablet friendly websites; furnishing marketers with in-depth data about key trends in mobile user behavior.

The statistics provided to users via the Google and Digitas collaboration will enable marketers to make informed decisions about the expansion of investments in PPC management solutions, specifically for mobile devices, as well as traditional online advertising campaigns.  By utilising this information, advertisers can identify the direction of their online campaigns in the future; as well as developing strategies in conjunction with the booming mobile market:

“The initiative will combine original Google and Digitas search and marketing data to forecast trends, inform investment strategies, and drive the creation of mobile optimized websites.”

Knowing what key search terms are being posted, and whether they are being communicated via mobile devices or desktop browsers, will prove invaluable for many businesses.  Giving advertisers the ability to monitor campaigns using PPC Management tools will afford marketers the opportunity to identify how searches are trending, and on what devices.

The enhanced provision of services will give advertisers the control they need to maximise the exposure of their product or brand, be it on a particular date, a certain day of the week, or even the hour of the day; targeting campaigns to achieve maximum effect, based on the comprehensive statistics Google and Digitas are set to provide their users.

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The event will take the form of an online training seminar for people looking to enhance their knowledge of Search Engine Optimisation, social media and online marketing, and has been developed in order to enable people to learn more about how to optimise their business sites and make the most of web capabilities to increase revenue and develop their knowledge of social media marketing strategies.

The Institiute state that the event will bring a number of benefits to delegates, including the ability to integrate social media SEO into an overall marketing strategy, generate a strong social media following, use social media marketing to improve Google rankings, and learn from a number of SEo experts across the globe who are responsible for carrying out million-dollar campaigns on behalf of their customers.

In addition, the new event will enable people to learn how to track and benchmark SEO success and learn how to attract customers from either a local, national or international audience. The event will provide opportunities to network with other enthusiasts of social media, PPC and digital marketing, using platforms including LinkedIn and a number of private forums set up for the purpose.

The event will be attended by a number of leading experts in the field of online search engine optimisation and marketing, who will be offering their insights in to how to make a success of advertising within the industry.

PPC states: “Based on input from the thousands of advertisers who have attended the Yahoo classes, and recognizing the growing thirst for more information about pay per click we have put together these Summits to foster knowledge sharing about this often complicated subject.”

“We are inviting those who truly want to learn pay per click the right way. Not because they believe it will help to promote their latest get rich quick scheme, but because they recognize the value in always staying one step ahead of their competitors to achieve their marketing goals.”

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According to the survey, 27 percent of respondents said that search engine marketing is responsible for over half of their online sales. 47 percent said that more than a quarter of their web sales stem from search engine marketing. This figure includes sales driven by both SEO and PPC driven sales.

As far as traffic was concerned, 51.5 percent of respondents claimed that more than a quarter of their web site traffic comes from natural search whilst 28 percent said that more than a quarter comes from paid search advertising.

A massive 89 percent of respondents said they get at least 50 percent of their search engine traffic from Google, with 19 percent saying Google sends more than 90 percent of the traffic they get. The survey did not specify if that includes traffic from both natural and paid searches however.
There were some interesting figures that relate specifically to paid search and Google vs. the Yahoo!/Bing partnership.

44.6 percent of respondents said that they were able to increase their budget for paid searches in the last year, and 49 percent said that they are planning to increase it for 2011 too. Almost half, 43.4 percent said they plan to shift some of their paid search advertising to Microsoft’s search Bing in the coming year. And of that 43.4 percent, 17.6 percent said they will be shifting money from their Google advertising budget.

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