Archive for the 'Search Engine Marketing' Category

Remember the early days of the search engine and the jovial butler who used to fetch answers (sometimes anyway) for all your search queries? Well, he’s back. Three years after unceremoniously dumping him in favour of cooler, simpler branding, Ask.com have admitted that the new direction wasn’t working and reintroduced the portly servant, albeit with a knatty 3D makeover.

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Yesterday we posted an article on the rising influence of online coupon sites in which we strongly urged you to start using them to promote your site and your brand, so we thought it was only fair to post another one letting you know the best way to do so. Aren’t we nice?

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This article follows on from last weeks post on ‘Getting the best ROI from Adwords using Google Analytics’.

Keyword Popularity
Impressions show you the number of times your advert has been displayed.
Clicks show you the amount of clicks the advert has received (and you paid for)
Click Through Rate(CTR) is the percentage of times a searcher clicked on your advert.
By looking at these, you can get a good idea of how often people search for a particular keyword, and when being supplied with your advert, how likely they are to click it.

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4.Trouble Shooting: Simply put, the site has to work. You can have the best SEO in the world, but if you’ve got coding errors, server issues etc. you could be throwing up brick walls in front of the search engine spiders. Not a good idea! Also, never forget that if the site just plain doesn’t work, broken links, long load times etc. then your users are only a click or two away from your competitors.

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SEO is far from easy and there is no set way to reach the top of the rankings. However, there are approaches that work time and time again, a road-map so to speak, that we wouldn’t dream of setting off on a project without and, because we’re feeling generous, we’re going to share.

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This article follows on from last weeks post on ‘How to achieve a better ROI’.

Keywords that lose money.

To identifying the keywords that will lose you money, first click on the ROI Column header to bring the lowest ROI keywords to the top of the table.

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This week I’m going to show you how to achieve a better ROI by using Google analytics. We will look at using Analytics to drive the highest quality traffic to your site, and hopefully increase your ROI.

There are many reports to be looked at in Google Analytics some being more important than others.
One report in particular, can show you the ROI for each keyword your bidding on, letting you keep the ones that work and dropping those that don’t.

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Search engine marketing is a way for a company to get their website on the top rankings.  If you want success then you might want to consider our search engine marketing tips.  The first tip is for the title of the web page. 

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