Blekko, the stealth search engine, have announced the launch of a number of new tools which are designed to improve both their publisher and marketer outreach proposition. (more…)

The world of Search Engine Optimisation is a complex one, involving a strong understanding of the workings of the web, and a wealth of tools and techniques involved with producing great copy and links to support efficient retrieval of search query results. (more…)

All week I’ve been talking about the DoFollow blog movement, the wonderful people who have rejected the scourge of SEOs all over the world that is No Follow by allowing links from their comments boards to pass link juice to other sites, but how do you join the good fight yourself? And, apart from the warm feeling that comes from helping your fellow man, what are the benefits of doing so?
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Yesterday I told you how to find DoFollow blogs, today I’m going to talk a little bit about etiquette and the best way to post on these blogs. The reason this is important is firstly, to make sure that your posting is having the maximum effect and secondly, to make sure that you are showing the appropriate respect to the DoFollow bloggers. After all, there’s nothing stopping them switching back to NoFollow.
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In 2005 Google’s endorsement of the NoFollow tag messed things up nicely for SEOs. Before that, building high quality inbound links was as easy as posting a comment on a blog and dropping in a link. We were happy, our clients were ecstatic, things were just fine thank you very much. Then, of course, NoFollow came along and called time on happy hour, ending the age of straightforward link building forever… Or did it? (more…)

Unsurprisingly, due to their ability to make or break a site’s ranking, there’s a lot of discussion about incoming links in our meetings with clients. People want to know what kind of links to aim for, what determines the weighting of a link, how search engines make the distinction between a good link and a bad one.

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There is no general agreement in the world of the internet about whether or not age matters in terms of links. Of course, nobody says that older sites aren’t better off than brand new sites, of course they are. The arguments start when people begin talking about whether older links actually provide more juice or other benefits than newer ones.
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A lot of people come to us after being unceremoniously dropped down the Google rankings for the crime of buying links. Often they’re surprised, being either unsure of the risks when they went into the deal, or under the mistaken impression that Google doesn’t punish the link buyer directly.
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