Through the existing Google Places platform, local businesses can maximise their exposure on the web, and widen their network of potential customers online.  The benefits of connecting your business with local customers by adopting SEO practices provides a number of benefits; not least because with tools such as Google Places, you can encourage traffic to your website or online store, as well as to your shop or office.

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Earlier this month Google Associate and SEO agency specialist Matt Cutts tweeted: “weather report: expect some Panda-related flux in the next few weeks, but will have less impact than previous updates (~2%)”.  A week prior to the communication from Cutts, Google rolled out version 2.5 of it’s Panda algorithm, originating from the very same Panda update that ellicited mixed responses, and caused some controversy earlier this year, because of it’s impact on legitimate sites publishing quality, relevant content.  The update was cited as necessary to: “reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful”.

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Google has implemented an automatic update to their Google Places platform, that will pull information from across the net about a local business, automatically updating their Google Places profile, by turning to “a neighborhood local or a loyal customer” who wants to enhance the online profile of a business by providing updated information about them:

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After three months of being in closed development tests, the new Google social media project Google+ is now open to everyone. Two weeks after its launch in BETA, Google announced that their new social media site had attracted 10 million users, and according to web analysts, it is estimated that there are currently 25 million members using Google+ to connect with other web users globally.

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According to the latest SEO Edition of MarketingSherpa’s 2012 Local Search Marketing Benchmark Report, the continued creation of relevant content, in abundance, is the way forward for marketers looking to maximise the impact of their organisation, brand, product or service online, specifically when attempting to appeal to customers searching within their local area. (more…)

A recent study conducted by Ability, a provider of e-commerce software development tools, has found that sales conversions on tablets outnumber those on smart phone devices by almost three to one.

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In June of this year Google launched it’s +1 button, allowing users to circulate content among the Google community and across the web.  The following month Google reported that it had crossed 2 billion views daily, at the end of August that figure had doubled to 4 billion daily views.

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Social Media has long played an integral role in Search Engine Optimisation campaigns for many businesses, largely due to its ability to incorporate a number of key factors, augmenting the success of a site or keywords performance in Google’s listings.

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According to comScore’s latest study, more and more people are using online search facilities and mobile platforms in order to find relevant information about local businesses.  According to statistics published this week, comScore’s “State of Local Search” study has found that 13% of core activity on the leading search engines relates to local businesses.

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Christian Oestlien, product manager for Google+ announced the impending launch of Google+ for business, via a brief video message posted on the plus.google.com site.

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It is predicted that by the end of this year, 1 out of 2 Americans will own a Smartphone.  In the United Kingdom there are the highest number of Smartphone users in Europe, with over 11 million people owning a Smartphone handset; indicating that a quarter of the population can use their mobile phone to get online and browse the web, and that number is increasing.

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According to the latest Internet Advertising Report, conducted by Price Waterhouse Cooper in partnership with the Interactive Advertising Bureau, in the United States alone revenues generated by internet advertising totaled $26.0 billion (approximately £15.8 billion) in 2010, demonstrating an increase of 15% in comparison to 2009.

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The world of advertising has undergone the biggest change in history since the inception of the internet.  Platforms that previously proved an invaluable resource for advertisers and consumers alike, have since been confined to the annals of history.

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It has always been perceived as fairly pivotal that a company’s website gains a position high up the first page of Google’s search results, with minimal users accessing proceeding pages, and only a 1.5% click through rate reported on page two of a search result. (more…)