Archive for the 'Social Networking' Category

One of the main changes expected from the Caffeine update will be the importance given to social media sites such as Facebook, Twitter etc. in the rankings. This means that keyword-rich Facebook pages or social media blog posts will start to get decent ranking, as well as traditional web pages.

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Search engine optimisation requires that you complete the process in the most beneficial way to get the best page rankings. There are numerous ways that your page rank can suffer as a result of using improper techniques. Automated bookmarking may seem like a great way to get your articles out into the world for social media sites, but there are some downsides to the process.

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The explosion of Twitter usage this year has taken many of us in the online world by surprise. We knew the format would grow, purely by virtue of the growth of the industry as a whole, though the celebrity endorsements and blanket publicity fuelled rise to the level where it’s rivalling established giants of the social networking field like Facebook and MySpace has come as something of a shock. If you believe the rumours flying around, then the ruffled feathers extend further than just the social networking community, all the way to kings of the internet Google.

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As those of us who use twitter professionally or, dare I say it, as a prop for their ego will know, followers = power. The more people that are following you, the more people you reach with your tweets. The more people you reach with your tweets, the more effectively you are able to promote yourself/your product and shape the zeitgeist in your favour.

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One way to manipulate your social networking profile to your advantage is with status updates blog posts. In the run up to a job interview you might want to think about the odd twitter post or Facebook status update related to your profession and your opinions about it, ensuring these opinions are shared, or likely to be shared, by your potential employer.

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The worst kept secret in the world of work is that prospective employers check a candidate’s online presence as part of the standard preparation for interviews. If you’re going for a high profile position or anything in online publishing or journalism then it’s also a fairly safe bet that you will be subject to a fairly thorough Google search.

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Continued from yesterday…

Step 1: Twitter has created an algorithm that they say identifies active accounts that have a high likelihood of being interesting to users. You essentially have to satisfy this algorithm, unfortunately you have to do this without knowing any details about it – sound familiar, SEO developers? Essentially it’s out of your hands, all you can do is make sure your profile is filled out properly – it really should be anyway, come on guys.

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Recently, like everyone else in the known universe, we’ve been talking a lot about Twitter and in particular their suggested follow list – that’s the little VIP area where they promote 100 users they think are going to be of use to a decent number of twitterers. As a result of our coverage we’ve had a couple of questions from ambitious clients asking how they can get onto said list, so we thought we’d just come out and explain once and for all.

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The team behind Craigslist have reacted angrily to an accusation by an Illinois Sheriff that the site is knowingly promoting prostitution and the trafficking of women. Thomas Dart claimed that the site was failing to react to the abuse of its site by not blocking offers of sex in exchange for money. Dart called for a federal judge to shut down the site’s erotic services section permanently calling the site “the single largest source of prostitution in the nation”.

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In a new blog post Facebook founder and director, Mark Zuckerberg, has outlined new plans to improve the number one social network and to “Continue making the flow of information even faster and more customized.”

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Over the last few months, the bad publicity, court cases and conspiracy theories surrounding Facebook have conspired to do some serious damage to its freewheeling, collegiate image. In addition to having to pay a cool $65 million dollars to one of its rivals, Facebook suffered the indignity of being forced to abandon controversial changes to its user conditions due to sheer weight of public disapproval and threats of legal action.

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In many industries 7% growth might be seen as quite respectable, good even, but not in the social networking industry, and not when your main competitor has grown by 107%. That’s the situation that MySpace find themselves in currently, after figures were released that revealed just how badly the social networking No.2 and Bebo (6% growth) are trailing Facebook in the social networking race.

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Whilst going about your business on or offline yesterday, you may have come across the Daily Mail’s giant front page banner headline that read something along the lines of ‘Facebook makes you stupid!’ The story behind that was that earlier in the month a scientist named Baroness Susan Greenfield had given testimony to the House of Lords stating that the impersonal communication and instant feedback that, in her opinion, characterises Facebook contact could be harmful to human minds.

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The statement made by the Facebook team about why they revised the controversial change to their terms of use on Wednesday seemed to strongly imply that it had been the result of pressure from Facebook users. However, that pressure had existed for weeks with Facebook simply maintaining their stance, stubbornly refusing to bend to the weight of public opinion. The day before founder, Mark Zuckerberg had even defended the changes on the company’s blog. So what changed?

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