Archive for the 'Uncategorized' Category

UK iTunes scam rumbled

Aug. 21st 2010

According to a police statement issued this week, twelve people have been accused of fraud committed on music store iTunes, purchasing songs using stolen credit cards.

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Posted by Jen | in Uncategorized | 1 Comment »

Tessa Jowell celebrated in ironic humour by Google

Jul. 18th 2010

In an endearing and rather amusing addition to Google Maps, the search engine geographical service has apparently added ‘Tessa Jowell’ to their list of London attractions.

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Posted by Jay Smith | in Google, Uncategorized | Comments Off

Technology supports slothfulness

Jun. 18th 2010

Imagine a world where you got up in the morning, lazed about for a while, packed your robot off to work for you, and read a book in the back garden all day. Seem unlikely? Perhaps that moment is closer than you think!

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Posted by Eddy Philipe | in Uncategorized | Comments Off

Apple purchases another chip maker

Apr. 30th 2010

After snapping up chip specialist PA Semi in 2008 for over $200 million Apple have been dipping into their very deep pockets once again for yet another chip maker.

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Posted by Trent Morgan | in Uncategorized | 2 Comments »

PPC School: The rise of Mobile Internet (and what it means for you)

Jan. 11th 2010

Even the most casual followers of this year’s CES, will have noticed one particular trend emerging amongst the exhibitors, mobile internet. The unstoppable rise of the iPhone in 2009 has finally moved mobile internet from the province of nerds and show offs to actual everyday use. Vastly improved speed and performance of 3G and WiFi connections combined with Innovations like the app store have finally made it actually practical and useful to search the internet on the go.

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Posted by Matt Thomas | in Uncategorized | Comments Off

SEO School: Long-Tail Keywords. Part 2

Oct. 28th 2009

Know your aim and don’t get sidetracked

Keyword choice is the cornerstone of a good SEO campaign. As I’ve said before, SEO campaigns resemble super tankers, in that they are incredibly difficult to turn around if you make the mistake of setting off in the wrong direction. But how do you choose good keywords?

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Posted by Matt Thomas | in Uncategorized | Comments Off

Caffeine Explained: Universal Search Changes

Oct. 22nd 2009

Google’s universal search update has been an undoubted hit with searchers. Google users have responded incredibly well to the update that indexes video and image results either above the traditional paid and natural search results or in the middle of the search page. However, the position of the results has been hurting Google’s pocket by quite often distracting people from the adwords ads which, lest we forget, is the way Google makes almost all of its money.

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Posted by Matt Thomas | in Google, Uncategorized | Comments Off

Online Missconceptions… And what they mean for your Websites and Campaigns

Oct. 9th 2009

Yesterday we talked about some common misnomers and misunderstandings when it comes to the internet, today I want to talk about what this means in a practical sense and what you need to do to cater to them.

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Posted by Matt Thomas | in Uncategorized | Comments Off

Beyond the Headline: Online Marketing Overtakes TV

Oct. 1st 2009

As anyone who reads the technology blogs will know by now, a study conducted by the Online Advertising Bureau and PriceWaterhouseCooper has revealed that spending online has overtaken TV for the first time ever. On its own this is an impressive headline, but it gets even more so when you look even further into it.

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Posted by Matt Thomas | in Uncategorized | Comments Off

PPC School: How to deal with increased competition Online

Sep. 30th 2009

In the old days it was easy. Any old entrepreneur was able to make money online through PPC marketing. In some industries all you had to do was set up a few generic broad match keywords and, even though your account was set up poorly, clicks would be cheap enough to make you a profit. Those days are gone.

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Posted by Matt Thomas | in Uncategorized | Comments Off

Web Design School: Tips for writing good Web Copy

Sep. 13th 2009

#2: Formatting

Never forget that a solid block of text is a very easy thing to ignore. A way to make it less so is to take advantage of the myriad different formatting options available to you I’m talking about bullet points, bold, underlining. These options, when used sparingly, can break up big sections of text, drawing people’s eyes to the relevant parts within the message.
You can’t put every other word in bold, as obviously this will dilute the actual effect of the ploy, but three or four in every 500 words should be fine. Make sure they are evenly spaced throughout the text and highlight only your key messages.

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Posted by Matt Thomas | in Uncategorized | 1 Comment »

How to minimise the effects of Comment Spam

Sep. 10th 2009

Comment Spam tends to be an issue for any site that allows users to leave comments on articles or content. As anyone with a blog will know, message boards tend to be awash with fake comments, often in Pigeon English. These are not designed to add to the debate really, they’re basically just ways of getting a link to an external site onto a website. In fact, they’re often not even done by people, with a lot of comment spam coming from custom designed bots.

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Posted by Matt Thomas | in Uncategorized | Comments Off

Comments Pros and Cons

Sep. 9th 2009

Cons

As Jenny articulated very well yesterday, blog and article comments can be very useful tools for a website, though I’m afraid there are most definitely downsides. All of which stem from one simple fact – you’re allowing people you cannot control to edit an element of your website. No matter how small that element might be, you cannot help but open yourself up to potential problems.

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Posted by James Oliver | in Uncategorized | Comments Off

‘.cm’: Explaining the fuss

Jul. 31st 2009

If you’re one of these people that has to register a lot of domain names for your job, or just likes to play the domain name lottery, then you’re likely to have heard about the ‘.cm’ domain name craze, especially if you’ve been anywhere near namejet.com. For the uninitiated, the aforementioned site was, up until today, taking pre orders on .cm domain names. .cm being the official URL ending for Cameroon… Of course.

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Posted by Matt Thomas | in Uncategorized | Comments Off

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