Ads for Toyota’s new Prius V model were published in the last few days using Yahoo’s new ‘Livestand’ digital reading format for the iPad.  Prius are the exclusive sponsor of Yahoo’s new digital media marketing app, holding a 40% share in Livestand ad space during its launch.

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‘Living Ads’ Launched last week at the Yahoo Connect Forum in New York, where advertising opportunities presented by tablet PC and Smartphone platforms were reviewed, with particular focus on engaging customers through digital advertising mediums.  Marketers and advertisers were encouraged to: “take advantage of the marketing opportunities presented through mobile, tablet and connected television channels”.

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Yahoo have announced that they are making a concerted effort to broaden their appeal and regain their position as a leading web service, by personalising the internet experience for its users. (more…)

Having a single log-in to access all of your online favourites is becoming increasingly popular, as top internet companies are developing more and more ways of managing data portability. With tools such as OpenID, Facebook Connect and Google Friend Connect, it’s getting more simple every day to manage your password and login information, online. (more…)

The never ending struggle between Yahoo and Google for supremacy in the online world was bound to have casualties, the latest one this week comes from the Yahoo side of the equation as the company have this week revealed that they will be shutting down the Yahoo Publisher Network. (more…)

For a while now I’ve been talking about the dangers of assuming that one search marketing approach will work across a number of platforms, with mixed results. Unfortunately, some people just don’t want to believe that the approach required to make a success of a PPC campaign on Google is that much different to the approach required to do well on Yahoo, Bing, etc. Some people unfortunately will not be swayed from the notion that search is search and what’s good for the good is good for the gander. (more…)

Yahoo have launched a range of new enhancements to its search marketing tool, though anyone who has ever used Google AdWords will be more than familiar with them. The changes include, a day parting tool, that allows you to target ads to specific times of day, bid customisation, allowing customers to target specific bids to different audiences and enhanced Geo targeting.
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Rumours abound this morning about a major shakeup at Yahoo. The thinking is that the company will undergo a major shakeup at some point in the week. It appears that after taking a few weeks to think things through, new CEO Carol Bartz is now in the market for fresh high-level personnel and executives.
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Recently it was announced that Yahoo would be wrapping up its Content Match service in Germany, the UK and other non US locations. The last chance for users in these territories to bid on ads will be the last day of March, after that it’s over. This change will mean a much smaller inventory for Yahoo to put in their yahoo Publisher Network.

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A few days ago we reported that Yahoo were to team up with television makers to provide a range of internet services through television sets. The move was exactly the kind of bold, ‘game changing’ kind of thing that was required of Yahoo, who have been faltering to say the least recently after a horrific 2008 that saw their lifesaving deal with Google disintegrate and a Microsoft buyout fall through, along with general staff losses and cutbacks.

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Talk of some kind of convergence between TV and the Internet has been talked about as long as people have been watching videos online. However, it appears that 2009 may just be the year that people start getting serious about making it a reality. This year we’ve already had the announcement of the new LG TV that allows you to download film and TV from certain bespoke sites, now it seems that Yahoo are getting in on the act, and committing to making full synergy between the two mediums a reality.
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It would seem that there’s just no let up in the misery at Yahoo. Not even a week after their CEO Jerry Yang announced he is stepping down, and with key staff and engineers continuing to jump ship at an alarming rate, their shares have fallen to a five year low. 

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Yahoo CEO Jerry Yang is set to resign his post. Amidst a plummeting stock price and widespread predictions that the company are on the way out, at least as an independent entity, the 40-year-old’s position would appear to be untenable.
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A longstanding problem for online advertisers has been that the Internet is simply too broad an advertising tool for many companies. In the grand scheme of things very few traditional companies actually need to reach a worldwide or even national audience. There is no real reason, for instance, why a hairdresser with three branches in Inverness really needs to have its online advertising viewed by people in Portsmouth.
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