February 23, 2009 by Jay Smith
Rumours abound this morning about a major shakeup at Yahoo. The thinking is that the company will undergo a major shakeup at some point in the week. It appears that after taking a few weeks to think things through, new CEO Carol Bartz is now in the market for fresh high-level personnel and executives.
Yahoo is desperately searching for ways to compete with Google who have almost completely absorbed the search engine market. Bartz has admitted that the company faces serious issues which have to be confronted and dealt with if Yahoo is going to have any chance at all of competing with Google and prepared Yahoo employees for a sea change in the next few days writing “Get well-rested, because next week’s a biggie,” in a staff memo last Friday.
Yahoo is divided up into three divisions, for Europe, Asia and emerging markets, it is thought that one executive will take control of all of them though who that is remains a mystery.
Things don’t look as bleak as they have at Yahoo, with various avenues such as internet TV looking like coming good, however, there is a feeling within the industry that this is going to need to yield some results if Yahoo is to survive long-term.
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