November 30, 2008 by James Oliver
This one is fairly easy to answer. If you have Flash elements as part of your website, by which I mean things like games, embedded video and microsites, then yes, you would probably find a lot of benefit from this application. As I explained last time, this programme contains all the same features that you know and love from Google Analytics and so, will help you answer a huge variety of questions about the flash elements on your site.
If you ever ask yourself ‘How many people are actually watching this video?’, ‘Is my flash content actually encouraging people to buy’, ‘Is my beautiful, creative content pulling its weight in terms of new users?’ then this programme will either set your mind to rest or show you exactly where you need to improve.
Essentially it’s a really good way of judging the aesthetic, dare I say artistic, side of your site in purely scientific, commercial terms. This comes in handy when you want to cut short long tedious debates between designers, by simply asking, are we making money with this content?
There is, of course, a limit to how much you can engineer these complex, inherently creative elements to deliver results, but at least now you know when you’ve hit upon something that’s working.
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